Author: Nikki Samson

PulsePoint Launches Adaptive Optimization™ Insights, Bringing Transparency to AI-Driven DTC Campaigns PulsePoint, a leading technology company transforming health marketing, has introduced Adaptive Optimization™ Insights, a new capability designed to improve transparency and performance in direct-to-consumer (DTC) advertising. The launch marks a significant step toward making AI-driven marketing more accountable, enabling brands to clearly understand how their campaigns are optimized, where budgets are allocated, and how value is generated. Opening the “Black Box” of AI in Marketing AI has long been criticized for operating as a “black box,” leaving marketers with limited visibility into how decisions are made. Adaptive Optimization™ Insights…

Trellist and Twentify Launch Exclusive U.S. Partnership to Deliver AI-Powered Qualitative Research with Quals.ai Trellist, Inc. (Trellist® Marketing and Technology) and Twentify, the company behind Quals.ai, have announced an exclusive partnership to bring advanced AI-powered qualitative research capabilities to the United States. Operating under the Trellist® | Quals.ai brand, the collaboration aims to make high-quality research faster, more accessible, and cost-effective for businesses across industries. Transforming Qualitative Research with AI Quals.ai is a cutting-edge platform that enables organizations to conduct AI-led qualitative interviews through both text and voice with real human participants—at scale. Unlike traditional research methods that take weeks,…

Trellist and Twentify Launch AI-Powered Qualitative Research Platform ‘Quals.ai’ in Exclusive U.S. Partnership Trellist, Inc. (Trellist® Marketing and Technology) has announced an exclusive partnership with Twentify, the creator of Quals.ai, to bring its advanced AI-driven qualitative research platform to the United States. The collaboration will operate under the Trellist® | Quals.ai brand, marking a significant step forward in transforming how organizations conduct qualitative research at scale. Revolutionizing Qualitative Research with AI Quals.ai is a next-generation research platform that enables businesses to conduct AI-powered qualitative interviews through both text and voice interactions with real participants. Designed for speed and efficiency, the…

NOVUS Appoints Olivier Pepin as First CTO to Accelerate AI and Data Innovation NOVUS, the independent media agency known for delivering hyper-personalized campaigns at scale, has announced the appointment of Olivier Pepin as its first-ever Chief Technology Officer (CTO). This strategic move marks a significant step in strengthening the agency’s capabilities in technology, artificial intelligence (AI), and data engineering. Pepin joins NOVUS’s leadership team with a mandate to build and lead its Technology, AI, and Data Engineering practice. His role will blend strategic leadership, hands-on innovation, and client-focused solutions as the agency continues to scale its advanced technology and data-driven…

OpenAI Launches GPT-Rosalind to Transform Life Sciences Research OpenAI has introduced GPT-Rosalind, a powerful new artificial intelligence model built to enhance biological research and accelerate innovation in the life sciences sector. The launch marks a significant step in OpenAI’s growing focus on AI-driven scientific discovery. Named after renowned 20th-century scientist Rosalind Franklin, GPT-Rosalind is specifically designed to support complex research across biochemistry, drug discovery, and translational medicine. The model aims to streamline early-stage research processes by assisting scientists with critical tasks such as evidence synthesis, hypothesis generation, and experimental planning. As demand for AI-powered solutions continues to rise across pharmaceutical…

Lanai Launches AI @ Work Operating System to Close the Enterprise AI Accountability Gap Lanai, an enterprise AI accountability company, has announced the general availability of its AI @ Work Operating System—a first-of-its-kind platform designed to help organizations discover, measure, and optimize every AI workflow across their business. As enterprises accelerate AI adoption, many struggle with visibility, accountability, and measurable ROI. Lanai’s new platform addresses these challenges by providing a centralized system to track AI performance, evaluate business impact, and guide smarter investment decisions. Why Enterprises Need AI Accountability Modern organizations running AI workflows often face critical issues such as:…

DeepL Launches Real-Time Voice-to-Voice Translation, Transforming Global Communication Language AI innovator DeepL has introduced its groundbreaking Voice-to-Voice translation suite, marking a major leap in real-time spoken communication. Designed to eliminate language barriers instantly, this new solution enables seamless multilingual conversations across virtual meetings, in-person interactions, and customer-facing platforms. With this launch, DeepL expands beyond text translation into speech-to-speech AI, empowering global teams to collaborate naturally—without the need for interpreters or delays. Real-Time Voice Translation for Modern Workplaces The new DeepL Voice platform is built to address one of the last major hurdles in global business communication: spoken language translation. According…

Brand Discovery Enters a New Era as Brandpoint Launches Scalable AI Visibility Solution Brand discovery is undergoing a fundamental shift—and Brandpoint is leading the change. The company has announced its evolution into the industry’s first end-to-end solution that enables brands to create, distribute, and measure campaigns across both paid and earned media—while directly tying performance to measurable AI visibility. This innovation marks a major leap for PR and MarCom professionals, offering actionable insights not just into campaign performance, but into what steps to take next. Introducing Brandpoint Optimize™: Smarter Campaigns Powered by AI Insights With the launch of Brandpoint Optimize™,…

Constant Contact and Canva Expand Integration to Simplify Marketing for Small Businesses Small businesses and entrepreneurs just got a powerful upgrade to their marketing workflow. Constant Contact has announced an expanded partnership with Canva at Canva Create, introducing new functionality that allows users to publish and distribute marketing content directly from within Canva. This latest integration eliminates friction in the content creation process, enabling users to design, schedule, and launch campaigns—all without switching platforms. A Seamless Design-to-Marketing Experience With this global rollout—available across the US, UK, Canada, and Australia—users can now instantly turn their Canva designs into fully executed marketing…

Meta Description: fullthrottle.ai® teams up with TelevisaUnivision to bring premium multicultural CTV and digital inventory into its self-service platform, enabling data-driven advertising at scale. In a significant move for the evolving AdTech landscape, fullthrottle.ai® has announced a strategic partnership with TelevisaUnivision, aimed at bringing premium multicultural and national media inventory directly into its self-service platform. As a leader in first-party data media solutions and AdTech operating systems, fullthrottle.ai® continues to push the boundaries of data-driven advertising. Through this collaboration, advertisers can now seamlessly access TelevisaUnivision’s premium digital and connected TV (CTV) inventory, including leading properties such as Univision, TUDN, and…