Author: Nikki Samson

Yoodli Launches Self-Serve AI Training Template Library for GTM Enablement and Tool Assessment Yoodli, the AI-powered experiential learning platform, has announced the launch of its expanded self-serve template library, designed to simplify go-to-market (GTM) enablement, partner training, and AI tool assessment for organizations of all sizes. The new library gives admins instant access to ready-to-use enablement sessions and AI-powered training programs without requiring manual setup, prompt engineering, or direct onboarding support from the Yoodli team. With just a few clicks, organizations can deploy structured learning and certification programs in minutes. AI-Powered Enablement Templates for Modern Teams The newly launched template…

Fivetran to Lead Great Expectations Open Source Community and GX Core Project Fivetran, a leading data movement and AI infrastructure platform, has announced plans to become the steward of the Great Expectations open source community and the GX Core project. The move is expected to strengthen one of the most widely adopted open source data quality frameworks used by enterprises and data teams worldwide. Under the proposed transition, GX Core will remain an open source and community-driven project. Fivetran plans to continue supporting project maintenance, ecosystem integrations, and developer community engagement to ensure long-term innovation and reliability. According to Anjan…

DE-YAN Becomes First Company to Earn MASB Certification for Experiential ROI DE-YAN, a global brand experience studio, has officially become the first company to receive certification from the Marketing Accountability Standards Board (MASB) for its Experiential Revenue Impact Calculator (ERIC), marking a major milestone for the experiential marketing industry. The company announced that ERIC has been added to the MASB Marketing Metric Catalog after successfully meeting the organization’s rigorous standards for marketing measurement, accountability, and financial attribution. The certification positions experiential marketing alongside digital, broadcast, and programmatic advertising channels with measurable ROI frameworks. What Is DE-YAN’s ERIC Platform? ERIC, short…

fullthrottle.ai® Integrates TuneIn to Expand Outcome-Driven Digital Audio Advertising Marketing Vogue — fullthrottle.ai, a leading provider of first-party data media solutions and AdTech operating systems, has announced a new integration with TuneIn, a global leader in live audio streaming. The partnership is set to strengthen digital audio advertising by combining premium audio inventory with advanced identity resolution and attribution capabilities. The integration allows advertisers to directly access TuneIn’s live and on-demand audio inventory through the fullthrottle.ai® platform. Brands can now manage campaign planning, activation, optimization, and measurement within a unified workflow that also includes connected TV (CTV), video, display advertising,…

DE-YAN Becomes First Company to Earn MASB Certification for Experiential ROI DE-YAN’s ERIC Platform Sets a New Standard for Measuring Experiential Marketing ROI Marketing Vogue In a major milestone for the experiential marketing industry, DE-YAN has announced that its Experiential Revenue Impact Calculator (ERIC) has officially received certification from the Marketing Accountability Standards Board (MASB). The platform has also been added to the MASB Marketing Metric Catalog, making DE-YAN the first company to earn this prestigious marketing and advertising standards designation. The certification validates ERIC as a reliable framework for measuring and predicting the financial impact of experiential marketing campaigns,…

PacketFabric Expands Leadership and Engineering Teams to Accelerate AI Infrastructure Growth PacketFabric, a leading Network-as-a-Service (NaaS) provider, has announced a major expansion of its leadership, sales, and engineering teams to support the rising global demand for AI infrastructure, cloud connectivity, and high-performance networking solutions. As enterprises increasingly adopt AI-powered applications, hybrid cloud environments, and GPU-driven workloads, PacketFabric is strengthening its workforce to scale operations and deliver faster, more flexible connectivity solutions for businesses worldwide. PacketFabric Strengthens Leadership Team for AI and Cloud Expansion Over the past month, PacketFabric has welcomed more than a dozen new hires across business development, cloud…

SAP and Cyberwave Deploy Fully Autonomous AI Robots in Live Logistics Warehouse Enterprise software giant SAP and AI robotics innovator Cyberwave have successfully deployed fully autonomous AI-powered robots inside an active SAP logistics warehouse, marking a significant advancement in physical AI and warehouse automation. The deployment, taking place at SAP’s warehouse facility in St. Leon-Rot, Germany, showcases how artificial intelligence and robotics are transforming modern supply chain operations. Powered by SAP Logistics Management (LGM), SAP’s cloud-native logistics execution platform, the robots are now autonomously handling packaging, box folding, and shipping fulfillment tasks in real-time warehouse environments. This milestone demonstrates that…

Mobupps Launches ECHO AI to Revolutionize AI-Powered Advertising Performance Marketing Vogue — Global adtech leader Mobupps has officially introduced ECHO AI, a next-generation self-learning advertising mechanism designed to transform campaign performance through real-time intelligence and automation. The launch of ECHO AI marks a significant advancement in AI-powered advertising technology, enabling brands and marketers to optimize campaigns dynamically with minimal manual intervention. Built to analyze live campaign signals instantly, ECHO AI identifies high-performing audiences, channels, and creatives to improve user acquisition, engagement, and long-term customer value. How ECHO AI Enhances Digital Advertising Powered by continuous machine learning, ECHO AI automatically adapts…

TrueLoyal Expands Churn Prediction Intelligence to Help Brands Improve Customer Retention Marketing Vogue TrueLoyal, a customer engagement platform focused on helping brands drive measurable business growth, has expanded the role of its Churn Prediction capability, positioning it as a core intelligence layer across its platform. The move comes as brands face increasing pressure from rising customer acquisition costs and changing consumer spending habits. With customer retention becoming more critical than ever, businesses are looking for smarter ways to identify disengaged customers before they leave. Traditional reporting systems often detect churn too late, when customers have already decided to stop engaging…

Addepar Launches ADX to Accelerate AI-Powered Investment Data Management Marketing Vogue — Addepar, a leading global data and AI platform for investment professionals, has announced the launch of Addepar Data Exchange (ADX), a new managed data environment designed to help firms centralize, manage, and activate investment data for advanced analytics, operational efficiency, and scalable artificial intelligence workflows. The launch of ADX marks a significant step in transforming how investment organizations handle fragmented data systems. The platform enables companies to securely import, synchronize, and unify investment data from multiple sources into a centralized and controlled environment. By creating a single reliable…