Author: Nikki Samson

Zyphra Launches AI Cloud Platform Powered by AMD Instinct™ MI355X GPUs Zyphra has officially introduced Zyphra Cloud, a full-stack AI platform designed to bring cutting-edge innovations from Zyphra Research into real-world production. Built for developers, enterprises, and next-generation AI hyperscalers, the platform combines high-performance computing with advanced AI capabilities to streamline the development and deployment of intelligent systems. Powered by AMD Instinct™ MI355X GPUs and running on TensorWave’s purpose-built infrastructure, Zyphra Cloud integrates model serving, agent infrastructure, and scalable compute into a unified ecosystem. This enables organizations to build, scale, and deploy AI applications efficiently—all within a single platform. Zyphra…

Mistplay Acquires MyChips to Expand Global Rewarded Advertising Capabilities Mistplay, a leading play-and-earn rewards and loyalty platform for mobile gamers, has announced its acquisition of MyChips SRL, a subsidiary of MAF and a recognized global rewarded advertising platform. This strategic move marks a significant step in Mistplay’s mission to scale its global presence and strengthen its leadership in the rewarded advertising ecosystem. Strengthening Leadership in Rewarded Advertising Rewarded advertising has quickly emerged as a powerful channel for mobile user acquisition. By delivering high-intent users across the full marketing funnel, it enables brands to achieve measurable improvements in user retention, engagement,…

Wayward Boost™: Transforming Partnership Media into a Scalable Performance Channel Wayward has officially launched Wayward Boost™, a patent-pending platform designed to unlock the full potential of partnership media—one of the most effective yet historically underutilized forms of digital advertising. As brands continue to seek high-performance marketing channels, partnership media—powered by influencers and publishers—has consistently delivered 3–5x stronger results compared to traditional brand advertising. However, despite its proven impact, scaling these efforts has remained a challenge due to fragmented workflows and limited infrastructure. What is Wayward Boost™? Wayward Boost™ is built to solve this exact problem. The platform enables brands to…

Skillsoft Launches Next-Gen Percipio Platform to Bridge Skills Gaps and Drive Business Performance Skillsoft has introduced its next-generation Skillsoft Percipio® Platform, designed to meet the growing need for better alignment between employee learning and business performance. As artificial intelligence continues to reshape industries, nearly 40% of core workplace skills are expected to evolve by 2030—making continuous upskilling a strategic priority for organizations worldwide. Despite increased investments in corporate learning, many companies still struggle to identify existing capabilities and critical skills gaps within their workforce. Skillsoft’s latest Percipio platform addresses this challenge by seamlessly integrating learning with advanced skills management. The…

Dassault Systèmes and NVIDIA Partner to Build AI-Powered Industrial Architecture Dassault Systèmes and NVIDIA have announced a strategic partnership to develop a next-generation industrial architecture designed to accelerate AI adoption across industries. This collaboration brings together Dassault Systèmes’ advanced Virtual Twin technology with NVIDIA’s powerful accelerated computing and AI software libraries. The goal is to enable businesses to create highly accurate and validated “industry world models” that can simulate, optimize, and transform real-world operations. A key component of this initiative is the deployment of AI factories through Dassault Systèmes’ OUTSCALE brand. These AI-powered environments are designed to ensure strong data…

Cognizant to Acquire Astreya, Boosting AI Infrastructure and Managed Services Capabilities Cognizant today announced it has entered into a definitive agreement to acquire Astreya, a platform-led global leader in AI-powered managed IT services and solutions. While the financial terms of the deal remain undisclosed, the acquisition marks a major step in Cognizant’s evolution into an AI-first “builder” organization. The transaction is expected to significantly enhance Cognizant’s AI infrastructure capabilities, leveraging Astreya’s large-scale, diversified managed services expertise to deliver enterprise-grade AI solutions. Astreya’s Global Scale and AI Expertise Founded in 2001, Astreya operates across more than 35 countries and has built…

PulsePoint Launches Crossix Programmatic Optimizer to Transform Native DTC Campaign Performance PulsePoint, a leading healthcare marketing technology company, has announced the native integration of the Crossix Programmatic Optimizer into its Life platform. This advancement enables pharmaceutical marketers to seamlessly activate Crossix optimization metrics within their direct-to-consumer (DTC) campaign workflows—bringing automation, precision, and performance-driven decision-making to the forefront. Enhancing Campaign Intelligence with Crossix Data Veeva Crossix is widely recognized as a leader in healthcare marketing measurement, connecting media exposure to real-world health data. This allows brands to accurately measure campaign effectiveness and understand true patient impact. With this latest integration, PulsePoint…

Creo Partners with Google Cloud to Revolutionize Influencer Content Editing with AI Creo, the influencer marketing division of Omnicom Media, has announced a strategic collaboration with Google Cloud aimed at transforming the content creator lifecycle. This partnership introduces advanced AI-powered post-production editing tools designed to significantly reduce the time, cost, and complexity of ensuring brand compliance in influencer marketing. AI-Powered Content Editing at Scale By integrating Google Cloud’s generative AI capabilities, Creo is upgrading its Content Vetting Agent from a diagnostic-only tool into a real-time, proactive editing solution. Built on the Gemini Enterprise Agent Platform, the enhanced system uses multimodal…

VaynerX Launches Tamara Group to Redefine Modern Marketing VaynerX has officially introduced Tamara Group, a new-age agency built to help brands thrive in today’s fast-moving attention economy. Positioned as The Attention, Media, and Relevance Agency, Tamara Group debuts with an impressive client roster, including Ulta Beauty, Mrs. Meyer’s Clean Day, method, and PetSmart. Designed to deliver modern, integrated agency services, Tamara Group aims to help brands stay culturally relevant while navigating the ever-evolving digital landscape. The agency blends creative storytelling, media expertise, and data-driven strategy to create impactful brand experiences. The name “Tamara” holds personal significance. It honors VaynerX Chairman…

VaynerX Launches Tamara Group to Redefine Attention, Media, and Brand Relevance VaynerX has officially announced the launch of Tamara Group, a next-generation agency built to help brands thrive in today’s fast-moving attention economy. Positioned as “The Attention, Media, and Relevance Agency,” Tamara Group debuts with an impressive client roster, including Ulta Beauty, Mrs. Meyer’s Clean Day, Method, and PetSmart. A New Agency Built for the Attention Economy Tamara Group is designed to deliver modern, integrated marketing services that enable brands to capture and sustain consumer attention. As digital platforms continue to evolve, the agency focuses on helping businesses stay culturally…