Author: Nikki Samson

Mobly addresses these challenges by replacing outdated, manual processes with a centralized system of record for in-person revenue. The platform delivers real-time visibility, structured data, and automated execution across every customer and prospect interaction—bringing the same level of accountability to events that teams expect from digital channels. “We believe human connection is the most powerful signal in business, and we’re building the system to capture and scale it,” said Zach Barney, co-founder and CEO of Mobly. “In-person interactions have always driven the most valuable conversations, but they’ve lacked the infrastructure to measure and optimize impact. Mobly changes that by bringing…

Mobly Launches AI-Native Platform to Transform Field and Event Marketing into a Real-Time Revenue Engine Mobly today announced the launch of its groundbreaking AI-native platform designed to manage the complete lifecycle of field and event marketing. Built specifically for modern B2B revenue teams, the platform empowers organizations to identify the right events, plan and execute high-impact activations, and seamlessly convert in-person engagement into measurable pipeline—faster and more efficiently than ever before. For years, in-person marketing has remained a critical yet under-optimized channel. While digital marketing delivers real-time analytics and clear attribution, field and event marketing often rely on manual workflows,…

Fivetran Launches ODI Data Access Benchmark to Expose Data Barriers in AI Workloads As artificial intelligence continues to reshape enterprise operations, access to high-quality data has become a critical success factor. Addressing this need, Fivetran has introduced the Open Data Infrastructure (ODI) Data Access Benchmark, a new industry standard designed to evaluate how enterprise software vendors enable—or restrict—access to customer data. Available via the Open Data Infrastructure initiative, this benchmark brings much-needed transparency to the technical and commercial limitations that impact how organizations leverage data for analytics, operations, and AI-driven applications. What Is the ODI Data Access Benchmark? The ODI…

Alteryx Brings Governed Analytics to Google Gemini Enterprise with New AI Insights Agent Alteryx, a leading AI-ready data analytics platform, has announced the launch of its Alteryx AI Insights Agent, now available on the Google Cloud Marketplace. This innovation integrates governed analytics directly into Google Gemini Enterprise, helping organizations bridge the growing gap between AI speed and enterprise trust. As enterprises accelerate AI adoption, a major challenge persists—balancing rapid insights with data accuracy, governance, and control. While generative AI tools are transforming workflows, many solutions still fall short in enterprise environments where validated metrics and compliance are critical. AI-generated outputs…

Wasabi Technologies Secures $250M Credit Facility to Accelerate Cloud Storage Innovation Wasabi Technologies has announced the successful closure of a $250 million credit facility, marking a significant step forward in its mission to redefine cloud storage infrastructure. The financing is led by Bain Capital’s Private Credit Group, with participation from BTG Pactual Global Alternatives, Neuberger Berman (via Neuberger Specialty Finance), Energy Impact Partners, and Aksia. Strategic Investment to Power Cloud Storage Growth The newly secured funding will enable Wasabi to expand its cloud storage platform, strengthen infrastructure capabilities, and accelerate global growth initiatives. As data consumption continues to surge—driven by…

Mobly Launches AI-Native Platform to Transform Field and Event Marketing into a Real-Time Revenue Engine Mobly today announced the launch of its first AI-native platform designed to manage the entire lifecycle of field and event marketing. Built for modern B2B revenue teams, the platform enables organizations to identify the right events, plan and execute high-impact activations, and convert in-person interactions into measurable pipeline—quickly and efficiently. With this launch, field and event marketers now have access to a unified system that connects every stage of in-person engagement, delivering real-time insights and driving tangible business outcomes. Closing the Gap in B2B Marketing…

PulsePoint Launches Adaptive Optimization™ Insights, Bringing Transparency to AI-Driven DTC Campaigns PulsePoint, a leading technology company transforming health marketing, has introduced Adaptive Optimization™ Insights, a new capability designed to improve transparency and performance in direct-to-consumer (DTC) advertising. The launch marks a significant step toward making AI-driven marketing more accountable, enabling brands to clearly understand how their campaigns are optimized, where budgets are allocated, and how value is generated. Opening the “Black Box” of AI in Marketing AI has long been criticized for operating as a “black box,” leaving marketers with limited visibility into how decisions are made. Adaptive Optimization™ Insights…

Trellist and Twentify Launch Exclusive U.S. Partnership to Deliver AI-Powered Qualitative Research with Quals.ai Trellist, Inc. (Trellist® Marketing and Technology) and Twentify, the company behind Quals.ai, have announced an exclusive partnership to bring advanced AI-powered qualitative research capabilities to the United States. Operating under the Trellist® | Quals.ai brand, the collaboration aims to make high-quality research faster, more accessible, and cost-effective for businesses across industries. Transforming Qualitative Research with AI Quals.ai is a cutting-edge platform that enables organizations to conduct AI-led qualitative interviews through both text and voice with real human participants—at scale. Unlike traditional research methods that take weeks,…

Trellist and Twentify Launch AI-Powered Qualitative Research Platform ‘Quals.ai’ in Exclusive U.S. Partnership Trellist, Inc. (Trellist® Marketing and Technology) has announced an exclusive partnership with Twentify, the creator of Quals.ai, to bring its advanced AI-driven qualitative research platform to the United States. The collaboration will operate under the Trellist® | Quals.ai brand, marking a significant step forward in transforming how organizations conduct qualitative research at scale. Revolutionizing Qualitative Research with AI Quals.ai is a next-generation research platform that enables businesses to conduct AI-powered qualitative interviews through both text and voice interactions with real participants. Designed for speed and efficiency, the…

NOVUS Appoints Olivier Pepin as First CTO to Accelerate AI and Data Innovation NOVUS, the independent media agency known for delivering hyper-personalized campaigns at scale, has announced the appointment of Olivier Pepin as its first-ever Chief Technology Officer (CTO). This strategic move marks a significant step in strengthening the agency’s capabilities in technology, artificial intelligence (AI), and data engineering. Pepin joins NOVUS’s leadership team with a mandate to build and lead its Technology, AI, and Data Engineering practice. His role will blend strategic leadership, hands-on innovation, and client-focused solutions as the agency continues to scale its advanced technology and data-driven…