Author: Nikki Samson

NTT DOCOMO Partners with Aduna to Expand Global Network API Access NTT DOCOMO has entered into a strategic partnership with Aduna to enable access to DOCOMO’s network APIs through Aduna’s global platform. This collaboration is designed to strengthen the global network API ecosystem by addressing key challenges such as fraud prevention, secure digital authentication, and identity protection. Built on the CAMARA framework, the partnership empowers Mobile Network Operators (MNOs) to expose standardized network APIs via a centralized access point, making it easier for enterprises worldwide to integrate telecom capabilities into their digital services. By simplifying API adoption, the collaboration aims…

ServiceNow Partners With Anthropic to Enhance AI-Driven Workflow Automation ServiceNow has announced a strategic collaboration with Anthropic to integrate Claude AI models into its core enterprise workflows, marking a significant step forward in intelligent automation. As part of this partnership, Claude now powers the ServiceNow Build Agent, enabling developers of all skill levels to create and manage complex workflows with greater ease and efficiency. By embedding advanced generative AI capabilities directly into the ServiceNow platform, the collaboration is expected to reduce implementation timelines by up to 50%, helping organizations deploy ServiceNow solutions faster and more effectively. This improvement allows businesses…

Xumo Expands Direct Access to Premium CTV Inventory Through The Trade Desk’s OpenPath Xumo, the streaming joint venture between Comcast and Charter Communications, has announced a major advancement for advertisers seeking direct access to premium connected TV (CTV) inventory. Through OpenPath, a direct supply path developed by global ad tech leader The Trade Desk, advertisers can now more efficiently reach Xumo’s high-quality streaming audience. As the first publisher to connect OpenPath through FreeWheel, Xumo’s primary ad-serving platform, the company is helping establish a new benchmark for streamlined and transparent access to CTV inventory. This integration reflects a broader industry shift…

ServiceNow and Anthropic Partner to Transform AI-Driven Workflow Automation ServiceNow has announced a strategic collaboration with Anthropic to integrate Claude AI models directly into its core enterprise workflows, marking a major step forward in AI-powered automation. The partnership is designed to help businesses streamline operations, accelerate deployment, and build intelligent workflows with greater ease and efficiency. At the center of this integration is the ServiceNow Build Agent, powered by Claude. The AI assistant simplifies complex workflow creation, enabling developers across all skill levels—from beginners to experienced professionals—to design and deploy workflows faster. By reducing technical barriers, ServiceNow aims to make…

ServiceNow Partners with Anthropic to Power Smarter AI Workflows Using Claude ServiceNow has announced a strategic collaboration with Anthropic to integrate Claude AI models directly into its core platform workflows, marking a significant step forward in enterprise AI adoption. This partnership is designed to simplify workflow automation, accelerate implementation timelines, and enhance productivity across industries. At the center of this integration is the ServiceNow Build Agent, now powered by Claude. The AI-driven agent helps developers—regardless of skill level—create complex workflows with greater ease and efficiency. By reducing manual effort and technical barriers, ServiceNow aims to cut implementation times by up…

HPE Collaborates with 2degrees to Power Private AI Innovation in New Zealand Hewlett Packard Enterprise (HPE) has announced a strategic collaboration with New Zealand-based telecommunications provider 2degrees to build a private AI platform powered by HPE Private Cloud AI. The partnership is designed to modernize 2degrees’ technology infrastructure while delivering a secure, flexible, and high-performance environment for advanced AI workloads. The new private AI platform will enable 2degrees to store and process customer data locally, significantly strengthening data security and regulatory compliance. By leveraging an integrated on-premises architecture, the solution also aims to enhance network reliability, optimize performance, and reduce…

Fluency Integrates TikTok Automotive Ads into Its Digital Advertising Operating System Fluency has announced the integration of TikTok Automotive Ads into its Digital Advertising Operating System, giving agencies and brands a centralized platform to manage and scale automotive campaigns more efficiently. As reported by Marketing Vogue (https://marketingvogue.com/), this integration allows advertisers to plan, launch, and optimize TikTok campaigns alongside other major digital advertising channels from a single interface. The new feature streamlines campaign execution through automated setup and management, enabling seamless access to TikTok’s growing automotive ad solutions. Agencies can efficiently scale campaigns while maintaining tighter budget control, operational efficiency,…

Webflow Launches Google Ads Integration to Streamline Digital Marketing Webflow has officially launched a new Google Ads integration, allowing marketing teams to create, manage, and analyze ad campaigns directly within the Webflow platform. This update is designed to simplify digital advertising while helping brands scale their online presence more efficiently. The integration supports Performance Max campaigns and Google AI, enabling advertisers to run campaigns seamlessly across Google’s ecosystem, including Search, YouTube, Gmail, and Display. By combining Webflow’s design and content tools with Google Ads’ automation, marketers can now launch data-driven campaigns faster and with greater precision. One of the key…

Webflow has launched a powerful new Google Ads integration, giving marketing teams the ability to create, manage, and optimize advertising campaigns directly within the Webflow platform. The integration supports Performance Max and Google AI, allowing brands to run campaigns seamlessly across Google channels such as Search, YouTube, Gmail, and Display. With direct access to website performance and user behavior data, marketers can quickly analyze results, refine targeting, and improve campaign performance in real time. This streamlined workflow eliminates the need to switch between multiple tools, making it easier to align website experiences with paid advertising strategies. By embedding advertising capabilities…

Ahrefs Introduces Custom AI Prompt Tracking to Measure Brand Visibility Ahrefs has rolled out a powerful new feature—custom AI prompt tracking—within its Brand Radar tool, allowing marketers to monitor how often and where their brands appear in AI-generated responses. As artificial intelligence becomes a major discovery channel, tracking brand visibility across platforms like ChatGPT and Google Gemini is now essential for modern digital marketing strategies. The new AI prompt tracking feature initially focuses on high-volume industry topics, helping brands understand their exposure in commonly generated AI responses. However, Ahrefs also enables teams to track custom prompts, giving marketers deeper insights…