Author: Nikki Samson

Iterable Launches Model Context Protocol (MCP) Server to Empower AI-Driven Marketing Iterable has unveiled its new Model Context Protocol (MCP) Server, a powerful access layer that seamlessly connects advanced AI tools—such as Cursor, Claude Code, and Claude Desktop—to the Iterable platform. This launch marks an important step forward for marketing teams looking to integrate AI into their daily workflows. With more than 90% of Iterable users already leveraging AI, the MCP Server enables technical marketers to turn natural-language prompts into real-time, executable tasks. By centralizing customer data, content, and campaign assets, the server supports faster decision-making and significantly enhances marketing…

Rubrik Agent Cloud Integrates with Microsoft Copilot Studio to Power Trusted Enterprise AI Agents Rubrik, a leading Security and AI Operations company, has announced a powerful new integration between Rubrik Agent Cloud and Microsoft Copilot Studio. This collaboration is designed to accelerate the adoption of trusted, enterprise-grade AI agents, enabling businesses to deploy AI with confidence and enhanced security. With this integration, Rubrik Agent Cloud will play a critical role in helping organizations safely adopt AI agents by providing robust monitoring, governance, and remediation tools. These capabilities allow enterprises to reduce risk at scale while ensuring that AI-driven processes remain…

Advantech & Rohde & Schwarz Partner to Accelerate Industrial-Grade Wi-Fi 7 Module Deployment Advantech has announced a strategic partnership with Rohde & Schwarz to speed up the development and deployment of next-generation industrial Wi-Fi 7 (802.11be) modules. This collaboration integrates advanced design validation, pre-compliance testing, and over-the-air (OTA) interoperability checks—ensuring that each module meets rigorous industrial standards before reaching full-scale production. The joint effort centers on Advantech’s AIW-173 Wi-Fi 7 module series, engineered for high-performance and mission-critical applications. These include: By incorporating RF measurements and OTA testing early in the development cycle, Advantech and Rohde & Schwarz aim to simplify…

Consensus Launches AI-Powered “Consensus for Marketing” to Boost B2B Lead Conversion | MarketingVogue.com As B2B buyers spend more time researching solutions independently and making faster purchasing decisions, marketers face growing pressure to capture attention, educate prospects, and accelerate conversions. To address this shift, Consensus has introduced Consensus for Marketing, an AI-powered solution designed to enhance B2B lead conversion through interactive, on-demand product experiences. Always-On Interactive Product Experiences for Modern B2B Buyers Consensus for Marketing enables marketing teams to build personalized, mobile-first demos and product tours that are available 24/7. These interactive experiences allow prospects to explore key product features at…

6sense Showcases Breakthrough 2025 Innovations: RevvyAI, Agentic Workflows & Smarter GTM Execution At 6sense’s annual Breakthrough 2025 conference, more than 1,300 industry leaders came together to explore the next era of go-to-market execution powered by agentic AI. The event delivered significant announcements that align with the evolving needs of modern marketing and revenue teams—spotlighting AI automation, improved data transparency, and faster conversion pathways. RevvyAI: A Centralized AI Command Center for Smarter Revenue Operations One of the biggest highlights of the conference was the official launch of RevvyAI, a streamlined AI command center designed to simplify how teams run campaigns, analyze…

Billups Introduces Audrai: A New Era of AI-Driven Optimization in OOH Advertising Billups has officially launched Audrai, a powerful AI-driven system built to transform planning and performance within the Out-of-Home (OOH) advertising space. Designed to help brands make smarter, data-backed decisions, Audrai enhances how marketers strategize, activate, and measure their OOH investments—an innovation we at Marketing Vogue (marketingvogue.com) are excited to spotlight. Transforming OOH Through Advanced Automation Audrai brings a suite of intelligent tools that dramatically improve operational efficiency for media teams. The platform accelerates workflows, reduces geospatial mapping times, and shortens campaign planning cycles, enabling faster and more accurate…

Omnisend and Triple Whale Partner to Give Ecommerce Brands a Unified View of Marketing Performance At MarketingVogue.com, we’re always tracking the latest innovations shaping ecommerce marketing—and one powerful new collaboration has just arrived. Omnisend, a leading email and SMS marketing platform, has officially partnered with Triple Whale, an AI-powered intelligence platform built for consumer brands. This integration gives ecommerce businesses a clearer, more connected view of their marketing performance than ever before. A Seamless Connection Between Email, SMS, and Marketing Intelligence Through this partnership, Omnisend’s key performance metrics—covering both email and SMS campaigns—can now be directly synced into Triple Whale’s…

Huge Appoints Josh Campo as CEO to Lead Its Next Era of Innovation and Growth | MarketingVogue.com Huge, the independent design and technology powerhouse, has announced the appointment of Josh Campo as its new Chief Executive Officer, effective January 1, 2026. Campo steps into the role at a moment of strong momentum for the company, following its successful integration with Hero Digital, sustained double-digit growth, expanded AI capabilities, and a surge of new client relationships. A Proven Leader in Technology, Innovation, and Experience Transformation Campo brings more than 25 years of experience driving growth and operational excellence for Fortune 100…

JFrog Expands AI Governance with New Shadow AI Detection to Strengthen Enterprise Software Supply Chain Security Published on MarketingVogue.com JFrog Ltd., widely known as the Liquid Software company, has announced a major enhancement to its AI governance toolkit within the JFrog Software Supply Chain Platform. Unveiled at JFrog swampUP Europe, the new Shadow AI Detection capability gives enterprises the visibility and control they need to secure their end-to-end AI supply chain. Shadow AI—unapproved, unmanaged use of AI models, APIs, or tools—has quickly become one of the biggest security and compliance risks for modern organizations. As AI adoption accelerates across teams,…

6sense Launches RevvyAI: A New Era of AI-Powered GTM Execution | Marketing Vogue 6sense has officially introduced RevvyAI, a powerful new platform designed to redefine AI-powered go-to-market (GTM) execution. As B2B companies continue to demand faster, smarter, and more connected revenue operations, RevvyAI brings together advanced intelligence and automation to streamline how teams work from the first customer touchpoint to closed-won deals. Centralized Data for Smarter Revenue Operations One of RevvyAI’s biggest strengths is its ability to centralize data and insights, enabling revenue teams to work more efficiently and make decisions with greater confidence. By consolidating crucial GTM signals, RevvyAI…