Author: Nikki Samson

Cineverse Launches Matchpoint® Creative Labs to Power AI-Driven Creative for FAST and CTV Advertising Cineverse, an independent entertainment technology company and studio, has announced the launch of Matchpoint® Creative Labs (MCL)—a new in-house creative agency designed to meet the rapidly growing demand for premium video advertising across Connected TV (CTV), Free Ad-Supported Streaming Television (FAST) channels, and ad-supported streaming services. Built to support the evolving streaming ecosystem, Matchpoint Creative Labs focuses on delivering broadcast-quality, motion-first creative tailored specifically for modern CTV environments. The launch reflects a broader industry shift as brands continue reallocating advertising budgets from traditional linear television and…

Cognizant and Uniphore Partner to Deliver Industry-Specific AI Solutions Cognizant has announced a strategic partnership with Uniphore to develop industry-specific artificial intelligence (AI) solutions that combine small language models (SLMs) and AI agents to drive real business impact. The collaboration leverages Uniphore’s Business AI Cloud, enabling enterprises to deploy targeted, workflow-centric AI capabilities with greater efficiency and precision. The initial phase of this partnership will focus on Life Sciences and Banking and Capital Markets, delivering AI solutions designed to prioritize accuracy, operational governance, and regulatory compliance. By utilizing domain-specific small language models, Cognizant and Uniphore aim to improve the practical…

Skillsoft Launches Next-Generation Percipio® Platform to Bridge Skills Gaps and Business Performance Skillsoft has unveiled its next-generation Percipio® Platform, designed to meet the growing demand for better alignment between workforce learning and business performance. As artificial intelligence continues to reshape industries, research estimates that nearly 40% of core workplace skills will evolve by 2030, making skills readiness a top priority for organizations worldwide. Despite increased investment in learning and development, many organizations still struggle with limited visibility into their existing capabilities and critical skills gaps. This lack of insight often prevents learning initiatives from delivering measurable business impact. The enhanced…

Bombora has announced a major expansion of its B2beacon™ solution, designed to address the growing complexities of B2B digital advertising measurement. Built specifically to evaluate account-level and buying group performance, B2beacon™ helps B2B marketers gain clearer visibility into campaign impact across the buyer journey. Originally launched in Q4 2025 on The Trade Desk, B2beacon™ delivers precise measurement and flexible activation across leading demand-side platforms (DSPs). With its latest integration with OpenX, the solution is now accessible across platforms that collectively represent more than 75% of total B2B programmatic ad spend, significantly expanding its reach and scalability. Powered by advanced identity…

Krikey AI Unveils Advanced 3D Video Tools for High-Impact Marketing Videos Krikey AI, a leader in generative 3D animation technology, has launched an upgraded suite of tools designed to simplify the creation of marketing videos for businesses. As attention spans continue to shrink across digital platforms, brands are under increasing pressure to deliver visually compelling content that captures interest instantly. According to experts at Marketing Vogue (https://marketingvogue.com/), businesses now require a powerful promotional video maker that can turn ideas into engaging visual stories—fast. The latest Krikey AI update enables brands to transform static concepts into dynamic 3D animation examples for…

ReachLabIQ Launches SEO & AI Consulting Services to Help Brands Thrive in an AI-Driven Search Era ReachLabIQ, a Boston-based strategic marketing consultancy, has introduced specialized SEO for AI consulting and content marketing services, designed to help businesses adapt to the rapidly evolving landscape of AI-generated content and search engine optimization. As search engines increasingly prioritize AI-driven relevance, trust, and user intent, ReachLabIQ aims to support organizations in improving search visibility, brand authority, and digital performance. The firm leverages artificial intelligence to gather deep market intelligence, transforming data insights into high-impact marketing strategies that align with modern SEO standards. ReachLabIQ’s approach…

Skillsoft Launches Next-Generation Percipio® Platform to Bridge Skills Gaps and Boost Business Performance Skillsoft has officially introduced its next-generation Skillsoft Percipio® platform, designed to meet the growing demand for aligned learning strategies and measurable business performance. As artificial intelligence continues to reshape industries worldwide, research suggests that nearly 40% of core workplace skills are expected to change by 2030, making skills agility a top priority for organizations. While companies are investing heavily in learning and development, many still struggle with limited visibility into their existing capabilities and critical skills gaps. This disconnect often prevents learning initiatives from translating into real…

Dassault Systèmes and NVIDIA Partner to Accelerate AI Integration Across Industries Dassault Systèmes and NVIDIA have announced a strategic partnership aimed at developing a shared industrial architecture to accelerate the adoption of artificial intelligence across multiple industries. This collaboration brings together Dassault Systèmes’ advanced Virtual Twin technologies with NVIDIA’s accelerated AI software libraries, enabling the creation of validated, real-world Industry World Models. As part of the partnership, Dassault Systèmes will deploy secure AI factories through its OUTSCALE brand, ensuring robust data privacy, regulatory compliance, and protection of intellectual property. These AI factories are designed to help enterprises scale AI innovation…

Rokt mParticle Expands Match Boost to Help Brands Increase Audience Match Rates Across Major Ad Platforms Rokt mParticle, a leading real-time customer data platform (CDP), is continuing the rollout of Match Boost, its newest CDP capability designed to help brands improve audience match rates and maximize advertising reach across major digital platforms. Match Boost enriches first-party audiences at the point of activation, enabling higher match rates on platforms such as Meta, Google, Pinterest, Reddit, and Rokt. By resolving missing identifiers and identity fragmentation, the feature helps marketers close the growing “match-rate gap” caused by privacy changes and signal loss—without adding…

Ruder Finn Launches AI Accelerator to Redefine the Future of Tech-First Communications Agencies As artificial intelligence reshapes how brands are built, marketed, and influenced, Ruder Finn, one of the world’s largest independent global communications and integrated marketing agencies, is doubling down on AI as a core growth driver. The agency has officially launched its AI Accelerator, a major step toward embedding artificial intelligence into every layer of its operations, client services, and talent development. According to Ruder Finn, the AI Accelerator represents a fundamental shift in how communications agencies operate—moving AI beyond isolated experiments and into scalable, revenue-driving capabilities that…