Author: Nikki Samson

Iridio Partners With Keen Decision Systems to Enhance Media Mix Modeling and Attribution Accuracy Iridio has announced a strategic collaboration with Keen Decision Systems to strengthen its Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) capabilities. This alliance empowers brands to forecast marketing ROI with exceptional precision, achieving a Mean Absolute Percentage Error (MAPE) as low as 4%, significantly outperforming the industry benchmark of 5–15%. By directly linking media investment decisions to measurable financial outcomes, the partnership delivers a smarter, faster, and more privacy-conscious approach to marketing measurement—an increasingly critical need in today’s data-restricted environment. Why Media Mix Modeling and…

Airpost Launches People-Powered AI Platform to Scale High-Performance Video Ads Airpost, a new AI-driven platform designed to help brands build high-performing video ads faster and at scale, officially launched today. Developed by the team behind the digital creative agency Ready Set, Airpost is built for growth marketers who need speed, clarity, and results—without sacrificing creative quality. By combining enterprise-grade artificial intelligence with experienced creative strategists, Airpost streamlines the entire ad creation pipeline—from insight generation to live testing. The platform’s mission is straightforward: help marketers ship more effective ads, learn what works faster, and scale winning creative across paid social channels.…

Celonis Drives Inventory Optimization and Business Transformation at Fujitsu Celonis has announced that its Process Intelligence Platform is playing a key role in driving business transformation at Fujitsu and its subsidiary, FSAS Technologies, by significantly improving inventory management and supply chain transparency. By integrating Celonis’ platform, Fujitsu is able to connect and analyze data from multiple systems and processes across its supply chain. This end-to-end visibility has enabled the company to gain deeper insights into inventory performance, identify inefficiencies, and make data-driven decisions in real time. Following the implementation of Celonis’ Process Intelligence Platform, FSAS Technologies reported a 20% reduction…

Logistics Reply Launches GaliLEA Dynamic Intelligence AI Agent Builder Logistics Reply has officially launched GaliLEA Dynamic Intelligence, an advanced AI agent builder integrated into its LEA Reply Platform, designed specifically for supply chain and warehouse management operations. The new solution enables businesses to build, customize, and deploy AI agents through an intuitive visual interface, eliminating the need for complex coding or programming expertise. Users can easily configure data sources, agent behaviors, and automated actions, making it easier to support anomaly detection, workflow orchestration, and real-time decision-making across logistics environments. GaliLEA Dynamic Intelligence features a modular architecture, allowing organizations to automate…

Radius Insights Launches Radius Tech to Deliver Specialized Market Research for Technology Brands Radius Insights has officially launched Radius Tech, a dedicated technology practice designed to provide in-depth market research and customer insights specifically for tech-driven brands. The new initiative brings together Radius Insights’ global network of technology experts and the established expertise of Illuminas North America, a leading tech research consultancy acquired in 2024. According to industry analysts, technology companies face distinct challenges, including long and complex buying cycles, rapid product innovation, and constantly evolving customer expectations. Radius Tech has been created to address these challenges head-on by offering…

Nova Method Launches NovaSight AI Visibility Intelligence Platform Nova Method has officially launched NovaSight, a new AI visibility intelligence platform designed to help marketing and communications leaders understand and improve how their brands appear across AI-driven search and recommendation engines. The platform includes two core components: Perception Index and SiteOptimizer. Together, they provide brands with actionable insights into how artificial intelligence systems, including large language models (LLMs), interpret, rank, and recommend their presence online. The Perception Index measures brand visibility within AI-generated responses and benchmarks it against key competitors. This enables marketers to gain a clearer understanding of how their…

Iridio Partners With Keen Decision Systems to Advance Media Mix Modeling and Attribution Iridio has announced a strategic collaboration with Keen Decision Systems to enhance its Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) capabilities. This alliance empowers brands to forecast marketing ROI with exceptional accuracy—achieving a Mean Absolute Percentage Error (MAPE) as low as 4%, significantly outperforming the industry benchmark of 5–15%. By directly linking media investment decisions to measurable financial outcomes, the partnership delivers a smarter, faster, and more privacy-first approach to modern marketing measurement. Driving Smarter Marketing Decisions With MMM and MTA Media Mix Modeling (MMM) is…

Radius Insights Launches Radius Tech to Deliver Advanced Market Research for Technology Brands Radius Insights has officially launched Radius Tech, a specialized technology practice designed to provide in-depth market research and customer insights for technology brands. The new initiative strengthens Radius Insights’ position in the tech research space by combining its global network of technology experts with the established expertise of Illuminas North America, a leading tech research consultancy acquired in 2024. Radius Tech is built to address the unique challenges faced by technology companies, including complex B2B and B2C buying cycles, rapidly evolving innovation, and highly competitive markets. By…

Supernewsroom.AI has launched a GPT-powered news and visibility agent integrated directly into ChatGPT, redefining how brands manage public relations in the digital age. The new tool functions as an intelligent PR assistant, guiding users through the entire media workflow—from story ideation and content development to securing media placements in top-tier news publications—while maintaining strict editorial standards. Designed for marketers, founders, and PR professionals, the GPT-powered assistant enables users to quickly generate press releases and media pitches, identify the most relevant publication partners, and produce structured PR performance reports. By streamlining these traditionally time-consuming processes, Supernewsroom.AI helps brands communicate more effectively…

Nova Method Launches NovaSight AI Visibility Intelligence Platform Nova Method has officially launched NovaSight, a cutting-edge AI visibility intelligence platform designed to help marketing and communications leaders understand and improve how their brands appear in AI-driven search results and recommendations. As artificial intelligence increasingly shapes buyer research and decision-making, brand visibility within AI search engines and large language models (LLMs) has become a critical competitive factor. NovaSight addresses this emerging challenge by offering actionable insights into how brands are interpreted, ranked, and recommended by AI systems. Key Components of NovaSight 1. Perception IndexThe Perception Index measures how visible and accurately…