Author: Nikki Samson

Form.io Appoints Laura Madden as Director of Marketing, Social Media and Market Engagement Form.io, an enterprise platform specializing in API-first forms, agentic workflows, and data infrastructure, has announced the appointment of Laura Madden as Director of Marketing, Social Media, and Market Engagement. The move highlights the company’s ongoing growth and its focus on expanding global brand presence. Strengthening Form.io’s Global Marketing Strategy Laura Madden brings significant experience in brand strategy, digital marketing, content marketing, and integrated communications. Throughout her career, she has led marketing and brand initiatives across multiple industries including healthcare, higher education, ecommerce, legal services, and technology. In…

Predactiv Launches Secure PII Onboarding and Identity Integration with LiveRamp Predactiv has announced a new integration with LiveRamp, a global leader in data collaboration and identity solutions. This integration enables brands and organizations that rely on offline data and personally identifiable information (PII)—such as names, email addresses, phone numbers, and physical addresses—to securely onboard and convert that data into privacy-safe, interoperable identifiers for activation within the Predactiv Data Platform. This latest update significantly expands the types of data that can be activated within Predactiv’s ecosystem. Businesses that previously faced limitations using PII in data modeling and marketing workflows can now…

Predactiv today announced a new integration with LiveRamp, the leader in data collaboration, that enables brands and organizations using offline data (i.e., PII data elements such as name, address, email, phone) to responsibly onboard and translate that data into secure and interoperable identifiers for activation within The Predactiv Data Platform. This release marks a significant expansion of the types of data that can be enabled within Predactiv’s ecosystem. Organizations are no longer restricted by PII when it comes to leveraging data enablement opportunities with The Predactiv Data Platform and can now benefit from all platform features, including the company’s newly launched Lookalike Modeling…

Expandi Limited Acquires Kompass to Create Europe’s Largest B2B Marketing and Data Platform Expandi Limited has officially announced the acquisition of 100% of Kompass in a transformational deal that positions the combined entity as the largest independent European provider of B2B data, marketing technology, media, and services. The move marks a major step toward building a strong European alternative in a B2B market traditionally dominated by US-based technology giants. With this strategic acquisition, the newly combined group will bring together over 250 employees across eight countries, creating a powerful ecosystem capable of delivering end-to-end B2B marketing and sales solutions for…

Oxa Raises $103M in Series D Funding to Accelerate Autonomous Vehicle Technology Oxa, a global leader in autonomous vehicle (AV) technology, has announced the first close of its Series D funding round, securing $103 million to accelerate the development and commercialization of its Industrial Mobility Automation (IMA) solutions. The funding marks a major milestone for the UK-based autonomous driving company as it continues expanding its AI-driven robotics and self-driving technology for industrial applications. Key Investors Back Oxa’s Autonomous Mobility Vision The first close of the Series D round includes a $50 million commitment from the National Wealth Fund, along with…

Connectbase, the operating system for connected commerce, has announced a strategic collaboration with Converge ICT Solutions Inc., one of the leading broadband and technology providers in the Philippines. The collaboration aims to expand the Connectbase connectivity ecosystem across Southeast Asia and strengthen global access to one of the fastest-growing digital markets in the region. Through this partnership, Converge joins the Connectbase platform, allowing its advanced fiber and subsea infrastructure to become digitally accessible to global carriers and enterprises. With automated, API-driven connectivity commerce, businesses can now access network services more efficiently and at scale. Expanding Global Connectivity Access The collaboration…

Commerce Media Tech Partners with IPinfo to Redefine IP Data Accuracy in AdTech The AdTech ecosystem is entering a new era—one defined not by consensus, but by precision. Commerce Media Tech (CMT) has announced a strategic data partnership with IPinfo, a leading internet data company specializing in IP intelligence. This collaboration marks a significant shift away from traditional consensus-based IP geolocation models toward evidence-driven, measurement-based accuracy. For the digital advertising industry, this move could signal a long-overdue transformation. The Hidden Cost of Inaccurate IP Data in AdTech Inaccurate IP data is one of the most expensive yet overlooked problems in…

Brandi AI Launches GEO Framework to Transform Enterprise AI Visibility As artificial intelligence reshapes digital discovery, Brandi AI has introduced a powerful new solution designed to help brands adapt to the evolving search landscape. The company announced the launch of its structured AI Visibility Framework, built to help enterprises measure, manage, and strengthen their presence within AI-generated answers. At Marketing Vogue, we closely track the evolution of search, SEO, and AI-driven marketing trends. The rise of Generative Engine Optimization (GEO) marks a major shift in how brands gain visibility online. The Shift from Traditional SEO to AI-Driven Discovery Search behavior…

OUTFRONT Media and AdQuick Announce Exclusive Partnership to Transform Out-of-Home Advertising In a major move set to reshape the future of out-of-home (OOH) advertising, OUTFRONT Media has announced an exclusive multi-year partnership with AdQuick, a leading OOH planning, buying, and measurement platform. The strategic collaboration includes a three-year licensing agreement for AdQuick’s OOH sales cloud product, featuring an exclusivity period. As part of the deal, OUTFRONT will invest up to $20 million in AdQuick, tied to agreed milestones. This partnership aims to accelerate innovation in IRL (in-real-life) media campaigns by combining OUTFRONT’s premium national footprint with AdQuick’s advanced technology platform.…

Circles and by.U Power Tier-1 Telco Digital Transformation with Next-Generation SaaS Platform Southeast Asia’s largest telecom operator, Telkomsel, through its digital brand by.U, has launched a next-generation vertical Software-as-a-Service (SaaS) platform in partnership with Circles. The new cloud-native platform is purpose-built to accelerate brownfield digital transformation for Tier-1 telecommunications operators, enabling modernization within complex legacy environments — without disrupting live services. This milestone marks one of the most advanced modernization programs undertaken by a Tier-1 global telco. Driving Brownfield Digital Transformation at Scale Unlike greenfield deployments, this transformation was executed in a live, large-scale environment serving millions of active users…