Author: Nikki Samson

G2 Launches New Performance Analytics Tools to Boost AI Search Visibility and Reduce Customer Churn G2 has unveiled a new suite of Performance Analytics tools designed to help software vendors improve their AI search visibility, better understand buyer behavior, and proactively address customer churn. At the core of these updates is G2 AI Insights, a powerful feature that integrates directly with CRM data. This enables go-to-market, sales, and marketing teams to gain deeper visibility into buyer intent, conversion performance, and engagement patterns, helping them make more data-driven decisions. To further support customer retention, G2 has introduced Churn Threats, an alert…

Integral Ad Science Launches IAS Agent: An AI Assistant Transforming Digital Advertising By Marketing VogueSource: MarketingVogue.com Integral Ad Science (IAS) has unveiled IAS Agent, a powerful AI-driven assistant designed to simplify campaign activation, deliver deeper insights, and optimize digital advertising performance. The innovative solution is set to debut at CES 2026 and will be available globally in early Q1 2026, at no additional cost to IAS customers. What Is IAS Agent? IAS Agent is built to help marketers navigate the growing complexity of the digital advertising ecosystem. Leveraging explainable AI, the tool prioritizes transparency and user control, ensuring that advertisers…

Giga Energy Expands U.S. Transformer Manufacturing to Support AI and Data Center Growth Giga Energy, a U.S.-based manufacturer and developer of critical power infrastructure, has announced the launch of a new medium-voltage (MV) transformer manufacturing facility in Houston, Texas. The 60,000-square-foot factory will serve as the company’s primary U.S. production hub for medium-voltage transformers, strengthening domestic supply at a time when transformer shortages are delaying new power projects nationwide. The Houston MV factory is expected to begin production in Q1 2026 and scale to more than 3,000 transformer units annually, representing approximately 15 gigawatts of capacity per year. This expansion…

CloudMoyo Strengthens Microsoft Ecosystem Presence With Data & AI Partner Status and New CSP Program CloudMoyo, a leading provider of enterprise AI, cloud modernization, and intelligent automation solutions, has announced two major milestones that reinforce its growing presence within the Microsoft ecosystem. The company has officially earned the Microsoft Solutions Partner designation for Data & AI, recognizing its advanced technical expertise and proven success in delivering customer-focused solutions. In addition to this achievement, CloudMoyo has launched its Microsoft Cloud Solution Provider (CSP) program, enabling the company to directly offer Microsoft Azure, Microsoft 365, and Microsoft Copilot licensing. Through this program,…

Blueshift Launches Compass and Launchpad AI Agents to Simplify Marketing Operations Blueshift has unveiled two powerful AI agents—Compass and Launchpad—designed to help marketers streamline operations, improve efficiency, and drive scalable growth. These AI-driven tools aim to make advanced marketing intelligence accessible to teams of all sizes by simplifying data analysis and campaign execution. Compass, Blueshift’s AI intelligence agent, helps marketers identify under-engaged customer segments and uncover hidden revenue opportunities. By translating complex customer data into actionable insights, Compass enables teams to make smarter decisions and improve audience targeting with minimal manual effort. Meanwhile, Launchpad focuses on rapid campaign creation. It…

BIScience Expands Ad Intelligence Capabilities for Connected TV in the U.S. BIScience has officially launched its Ad Intelligence solution for Connected TV (CTV) in the United States, offering marketers deeper visibility into the fast-growing streaming advertising ecosystem. The new feature leverages a smart TV panel of over 2 million devices, combined with data from 7 million mobile and desktop streaming devices, to deliver real-time insights into CTV advertising activity. With coverage across the top 40 U.S. Connected TV apps, this solution enables brands and advertisers to track ad trends, benchmark competitors, and refine campaign strategies across leading streaming platforms. Marketers…

IBM and Pearson Partner to Launch AI-Powered Personalized Learning Solutions Globally IBM and Pearson, the world’s leading lifelong learning company, have announced a global strategic partnership to develop AI-powered personalized learning products for businesses, public sector organizations, and educational institutions worldwide. According to recent research by Pearson, skills mismatches and inefficient career transitions could cost the U.S. economy nearly $1.1 trillion in lost earnings every year. As artificial intelligence continues to reshape the future of work and education, employers, educators, and learners urgently need faster, smarter, and more relevant ways to build new skills. AI-Powered Learning Built with IBM watsonx…

Kyndryl Launches Quantum Safe Assessment Service to Help Enterprises Prepare for the Quantum Era Kyndryl, a global leader in mission-critical enterprise technology services, has unveiled its Quantum Safe Assessment service, designed to help enterprises prepare for the opportunities and cybersecurity risks emerging with the rise of quantum computing. The new offering enables organizations to evaluate their readiness for the quantum era while safeguarding sensitive data against future quantum-enabled threats. The Quantum Safe Assessment service identifies and analyzes cryptographic risk exposure across an organization’s entire IT environment. By doing so, it creates a customized transformation roadmap that helps enterprises transition to…

IAB Tech Lab Introduces New CTV Ad Portfolio and Updated Programmatic CTV Guide The IAB Tech Lab has unveiled its new Connected TV (CTV) Ad Portfolio, along with a major update to its Guide to Programmatic CTV — a move that marks a significant step forward for standardization and innovation in the rapidly expanding CTV ecosystem. Published on MarketingVogue.com, this update highlights how advertisers, publishers, and tech partners can better leverage emerging CTV ad opportunities as streaming continues to dominate U.S. television viewership. A Closer Look at the New CTV Ad Portfolio The newly released CTV Ad Portfolio defines six…

LG Ad Solutions, CCR Media, and AdImpact Unite to Build the Most Comprehensive Local TV Data Ecosystem Across All 210 U.S. Markets At MarketingVogue.com, we follow the innovations shaping the future of advertising—and one of the biggest developments this year is the new partnership between LG Ad Solutions, CCR Media, and AdImpact. Together, these industry leaders have created a powerful local television dataset that spans all 210 U.S. designated market areas (DMAs), offering brands unprecedented visibility into local TV viewership and advertising performance. This collaboration brings together local ACR (Automatic Content Recognition) signals, detailed ad occurrence data, and channel-level contextual…