Trellist and Twentify Launch Exclusive U.S. Partnership to Deliver AI-Powered Qualitative Research with Quals.ai
Trellist, Inc. (Trellist® Marketing and Technology) and Twentify, the company behind Quals.ai, have announced an exclusive partnership to bring advanced AI-powered qualitative research capabilities to the United States. Operating under the Trellist® | Quals.ai brand, the collaboration aims to make high-quality research faster, more accessible, and cost-effective for businesses across industries.
Transforming Qualitative Research with AI
Quals.ai is a cutting-edge platform that enables organizations to conduct AI-led qualitative interviews through both text and voice with real human participants—at scale. Unlike traditional research methods that take weeks, the platform delivers actionable insights within hours, dramatically accelerating decision-making processes.
With support for 100+ languages, businesses can now run global research studies seamlessly, making it easier to gather diverse perspectives and expand into international markets.
Scalable Insights for B2B and B2C Businesses
The Trellist | Quals.ai solution caters to both B2B and B2C organizations, offering flexible use cases such as:
- Consumer research
- Voice of customer (VoC) analysis
- Employee sentiment tracking
- Product development insights
- Market and brand research
By capturing rich qualitative responses, the platform empowers leaders in marketing, HR, product strategy, and operations to make informed decisions based on real human motivations and emotional drivers.
Making Qualitative Research More Accessible
According to Thomas Atadan, VP of New Business, Product, and Solutions at Trellist Marketing and Technology:
“We’re empowering organizations to transform how they approach qualitative research. With Quals.ai delivering results at a fraction of traditional costs, more businesses can now access insights that were previously out of reach. Getting results in just a few hours is truly unprecedented.”
Expanding Opportunities for Agencies
As the exclusive U.S. partner of Quals.ai, Trellist provides end-to-end support, including research strategy, study design, and implementation. The partnership also introduces a new offering within Trellist’s agency program, enabling partner agencies to integrate qualitative research services into their portfolios.
This initiative is expected to expand the reach of AI-driven research, helping agencies deliver deeper insights and greater value to their clients.
The Future of AI-Driven Market Research
With increasing demand for AI-powered research tools, the Trellist and Twentify partnership positions Quals.ai as a leading solution for businesses seeking fast, scalable, and cost-efficient qualitative insights.
As companies continue to prioritize data-driven decision-making, platforms like Quals.ai are set to redefine how organizations understand their customers, employees, and markets.
