Mobly Launches AI-Native Platform to Transform Field and Event Marketing into a Real-Time Revenue Engine
Mobly today announced the launch of its first AI-native platform designed to manage the entire lifecycle of field and event marketing. Built for modern B2B revenue teams, the platform enables organizations to identify the right events, plan and execute high-impact activations, and convert in-person interactions into measurable pipeline—quickly and efficiently.
With this launch, field and event marketers now have access to a unified system that connects every stage of in-person engagement, delivering real-time insights and driving tangible business outcomes.
Closing the Gap in B2B Marketing
Despite the rapid evolution of digital marketing, in-person engagement remains a critical yet under-optimized channel for B2B teams. While digital channels offer real-time analytics and precise attribution, field and event marketing often rely on manual workflows, delayed follow-ups, and fragmented reporting systems.
The consequences are significant:
- The average company takes 11 days to send the first follow-up after an event
- Reporting is often inconsistent and siloed
- Budget decisions are made without clear performance visibility
This lack of structure has made in-person marketing one of the last blind spots in the B2B revenue ecosystem.
A Unified Platform for In-Person Revenue
Mobly addresses these challenges by replacing outdated, manual processes with a single, integrated system of record for in-person marketing. The platform introduces:
- Real-time visibility into event performance
- Structured data capture across all interactions
- Automated workflows for faster execution and follow-up
By bringing clarity and consistency to in-person engagement, Mobly empowers teams to optimize performance and maximize ROI from every event and field activity.
Bringing Digital-Level Accountability to In-Person Engagement
“We believe human connection is the most powerful signal in business, and we’re building the system to capture and scale it,” said Zach Barney, co-founder and CEO of Mobly. “In-person interactions have always driven the most valuable conversations, but they’ve lacked the infrastructure to measure and scale impact. Mobly changes that by bringing the same level of visibility and accountability that teams expect from digital marketing.”
