PulsePoint Launches Crossix Programmatic Optimizer to Transform Native DTC Campaign Performance
PulsePoint, a leading healthcare marketing technology company, has announced the native integration of the Crossix Programmatic Optimizer into its Life platform. This advancement enables pharmaceutical marketers to seamlessly activate Crossix optimization metrics within their direct-to-consumer (DTC) campaign workflows—bringing automation, precision, and performance-driven decision-making to the forefront.
Enhancing Campaign Intelligence with Crossix Data
Veeva Crossix is widely recognized as a leader in healthcare marketing measurement, connecting media exposure to real-world health data. This allows brands to accurately measure campaign effectiveness and understand true patient impact.
With this latest integration, PulsePoint empowers its clients to go beyond insights. Marketers can now automatically allocate campaign budgets toward high-performing tactics and audience segments based on trusted Crossix data. The result is improved efficiency, better ROI, and enhanced accountability across campaign execution.
From Insights to Actionable Optimization
“Pharma marketers have long relied on Crossix to understand what worked. Now, they can leverage that same intelligence to actively shape campaign outcomes in real time,” said Andrew Stark, Chief Commercial Officer at PulsePoint. “The Crossix Programmatic Optimizer provides unmatched flexibility and granularity, enabling marketers to align media spend with their most critical KPIs—even mid-campaign.”
Dan Stein, Senior Vice President of Crossix Partnerships at Veeva, added, “Crossix delivers the trusted measurement standards pharma marketers depend on. Enabling automated optimization through PulsePoint represents a natural evolution, offering a level of granularity previously unavailable in programmatic healthcare marketing.”
Driving Precision with AI-Powered Optimization
Pharmaceutical marketing requires far more precision than traditional DSP metrics such as click-through rates or ad viewability. PulsePoint addresses this need through Adaptive Optimization™, its purpose-built AI technology designed to identify and prioritize high-value audience cohorts within each campaign tactic.
The addition of the Crossix Programmatic Optimizer enhances this capability by extending health-based optimization across entire campaigns. This ensures that marketing spend is continuously directed toward the most relevant and impactful audience segments.
The Future of Healthcare Marketing Automation
With this launch, PulsePoint is setting a new standard for data-driven healthcare marketing. By combining AI-powered optimization with real-world health insights, the platform enables pharma marketers to move from reactive analysis to proactive, automated campaign management.
