Browsing: Programmatic Advertising

NOVUS Appoints Olivier Pepin as First CTO to Accelerate AI and Data Innovation NOVUS, the independent media agency known for…

Meta Description: fullthrottle.ai® teams up with TelevisaUnivision to bring premium multicultural CTV and digital inventory into its self-service platform, enabling…

Rain Launches CTV Performance+ to Transform Connected TV Advertising Efficiency Rain, a leading independent full-service advertising agency, has introduced CTV…

Escalated.io Launches S8FTY: A Real-Time Solution to Eliminate Invalid Traffic for Brands and Publishers Escalated.io has officially introduced S8FTY, a…

OUTFRONT Media and AdQuick Announce Exclusive Partnership to Transform Out-of-Home Advertising In a major move set to reshape the future…

LiveRamp Partners With Scowtt to Power AI-Driven Advertising Optimization Using Predictive First-Party Data In a major step forward for AI-powered…

Simpli.fi Launches Incrementality-Focused Cross-Device Attribution for Multi-Location Brands Simpli.fi, a leading marketing technology company specializing in workflow automation and performance-driven…

Bombora has announced a major expansion of its B2beacon™ solution, designed to address the growing complexities of B2B digital advertising…

Rokt mParticle Expands Match Boost to Help Brands Increase Audience Match Rates Across Major Ad Platforms Rokt mParticle, a leading…

MediaRadar Launches Data Cloud to Transform Advertising Intelligence MediaRadar has unveiled its Data Cloud, a powerful new platform built to…