Meta Description: fullthrottle.ai® teams up with TelevisaUnivision to bring premium multicultural CTV and digital inventory into its self-service platform, enabling data-driven advertising at scale.
In a significant move for the evolving AdTech landscape, fullthrottle.ai® has announced a strategic partnership with TelevisaUnivision, aimed at bringing premium multicultural and national media inventory directly into its self-service platform.
As a leader in first-party data media solutions and AdTech operating systems, fullthrottle.ai® continues to push the boundaries of data-driven advertising. Through this collaboration, advertisers can now seamlessly access TelevisaUnivision’s premium digital and connected TV (CTV) inventory, including leading properties such as Univision, TUDN, and ViX—all within a unified platform.
Unlocking Scalable Multicultural Advertising
This partnership represents a major step forward in making high-quality multicultural video inventory more accessible to brands and agencies. Advertisers can now plan, activate, and measure campaigns across a vast portfolio of digital and CTV channels using a single, integrated interface.
By combining TelevisaUnivision’s expansive media reach with fullthrottle.ai®’s advanced first-party audience intelligence and real-time attribution capabilities, marketers gain the ability to connect authentically with Hispanic and multicultural audiences at scale.
Data-Driven Campaigns with Real-Time Insights
The integration empowers advertisers to leverage their own first-party data alongside dynamic audience cohorts. This enables more precise targeting, improved campaign performance, and measurable business outcomes.
With real-time optimization and transparent reporting, brands can ensure that every advertising dollar is tied directly to performance metrics—an increasingly critical requirement in today’s results-driven marketing environment.
A New Standard for Premium Media Access
The partnership also signals a shift in how advertisers engage with premium media supply. By enabling direct transactions within a privacy-first ecosystem, fullthrottle.ai® allows marketers to activate campaigns faster, optimize in real time, and maintain greater control over their media investments.
At the same time, TelevisaUnivision strengthens its commitment to helping brands effectively reach Hispanic audiences through culturally relevant and high-impact content.
Driving the Future of Multicultural Marketing
As the demand for inclusive and data-driven advertising continues to grow, this collaboration sets a new benchmark for accessibility and efficiency in multicultural media buying. By bridging premium inventory with advanced AI-powered activation, fullthrottle.ai® and TelevisaUnivision are enabling marketers to deliver more relevant, impactful campaigns while gaining deeper insights into audience engagement.
