Author: Nikki Samson

LiveRamp Partners With Scowtt to Power AI-Driven Advertising Optimization Using Predictive First-Party Data In a major step forward for AI-powered marketing innovation, LiveRamp has announced a strategic partnership with Scowtt to integrate advanced predictive AI models into LiveRamp’s data collaboration platform. This first-of-its-kind integration combines predictive first-party CRM data modeling with secure data collaboration, delivering enhanced value-based performance optimization across major advertising platforms and programmatic channels. The result: smarter media activation, improved targeting precision, and measurable gains in return on ad spend (ROAS). Unlocking the Power of Predictive CRM Data in Advertising Scowtt’s AI models leverage advertisers’ first-party CRM data…

Yext and AdCellerant Announce Strategic Partnership to Elevate Brand Visibility Across the Digital Ecosystem In a move set to redefine modern digital presence management, AdCellerant, a leading digital advertising technology and services company, has announced a strategic partnership with Yext, the industry’s premier brand visibility platform. This collaboration introduces a powerful, service-led model designed to help organizations manage, optimize, and scale brand visibility across today’s evolving digital landscape. Driving Smarter Brand Visibility Across Search, Maps, Apps, and AI The partnership brings together Yext’s industry-leading digital presence platform and AdCellerant’s hands-on digital marketing expertise to support businesses in maintaining accurate, consistent,…

Cisco and Sharon AI Launch Australia’s First Secure AI Factory with NVIDIA Australia’s artificial intelligence ecosystem has taken a major leap forward as Cisco and SharonAI Holdings Inc. (Sharon AI) announce the launch of Australia’s first Cisco Secure AI Factory in partnership with NVIDIA. This milestone positions Australia at the forefront of sovereign AI infrastructure, delivering secure, scalable, and high-performance AI capabilities while ensuring that all data and AI processing remain within national borders. For businesses, enterprises, and government agencies, this development represents a critical step toward building a resilient and AI-powered digital economy aligned with Australia’s National AI Plan.…

TQA Rebrands Around Agentic AI to Help Enterprises Scale Beyond AI Experimentation TQA, a recognized leader in intelligent automation, has announced a comprehensive rebrand and strategic expansion into Agentic AI services, positioning the company to help enterprises move artificial intelligence from pilot programs to measurable business impact. As enterprise AI adoption accelerates, many organizations remain stuck in experimentation mode. TQA’s new agentic-focused identity reflects its commitment to solving one of the biggest challenges in the market today: scaling AI into production environments that deliver real financial results. Meeting Growing Enterprise AI Demand The rebrand comes in direct response to rising…

TrueDialog Launches Visual RCS Composer to Power Next-Generation Enterprise Messaging At MarketingVogue.com, we closely track innovations shaping the future of digital communication. Today, TrueDialog, a leading provider of enterprise-grade SMS texting solutions, announced the launch of its new Visual Rich Communication Services (RCS) Composer—empowering businesses to create, test, and deploy interactive messaging campaigns without writing a single line of code. What Is RCS and Why It Matters for Marketers? Rich Communication Services (RCS) and Rich Business Messaging (RBM) represent the next evolution of mobile marketing. Unlike traditional SMS, RCS delivers immersive, app-like messaging experiences directly inside native mobile messaging apps.…

Hexaware and Replit Transform AI‑Powered Enterprise Software Delivery | MarketingVogue Hexaware Technologies, a leading global IT services and solutions provider, has unveiled an enhanced version of RapidX® — now with native integration with Replit, the AI‑driven development platform that turns natural‑language descriptions into secure, production‑ready software. This powerful combination enables enterprises to go from rapid prototyping to full‑scale applications faster and more securely than ever before. By unifying RapidX® and Replit within a single platform, businesses can validate ideas early, accelerate decision‑making, and seamlessly scale prototypes into enterprise‑grade systems. This integrated approach supports both greenfield innovation (new builds) and brownfield…

Adani Group to Invest $100 Billion in Renewable Energy-Powered AI Data Centres by 2035 India’s infrastructure giant, Adani Group, has announced a landmark $100 billion investment by 2035 to develop renewable energy-powered data centres purpose-built for Artificial Intelligence (AI) workloads. This move represents one of India’s largest private sector commitments to digital and AI infrastructure. Building India’s Sovereign AI Infrastructure Backbone The ambitious plan aims to establish a sovereign energy and computing backbone that will power India’s rapidly expanding AI ecosystem. According to the group, this initiative could catalyse an additional $150 billion in investments across: Collectively, this could create…

Infosys and Anthropic Partner to Deliver Enterprise AI Solutions for Regulated Industries Infosys, a global leader in next-generation digital services and consulting, has announced a strategic collaboration with Anthropic, an AI safety and research company, to develop advanced enterprise AI solutions for highly regulated industries. The partnership aims to help organizations across telecommunications, financial services, manufacturing, and software development unlock real AI-driven transformation — not just incremental efficiency gains. Starting with Telecommunications: A Dedicated AI Center of Excellence The collaboration will begin in the telecommunications sector with the launch of a dedicated Anthropic Center of Excellence. This initiative will focus…

Saatchi & Saatchi has appointed Ben McNaughton as Head of Design, reinforcing the agency’s commitment to expanding its specialist design capabilities within its integrated creative department. McNaughton’s appointment signals a strategic move to strengthen design leadership at the heart of the agency’s creative output. He joins Chief Creative Officer Franki Goodwin’s senior leadership team, working alongside Executive Creative Director William John and Head of Creative Caroline Paris. In his new role, McNaughton will report directly to Goodwin as part of the agency’s wider growth strategy. Before joining Saatchi & Saatchi, McNaughton spent 16 years at Mother London, where he most…

Cineverse Corp. Acquires IndiCue, Strengthening Streaming Monetization and Infrastructure Cineverse Corp. has announced the acquisition of IndiCue, Inc., a profitable advertising technology company, marking a significant milestone in its evolution as a leading streaming infrastructure company. This strategic move enhances Cineverse’s ability to build and operate the systems that power content distribution and monetization across the global video streaming ecosystem. IndiCue Integration Enhances Cineverse’s Matchpoint® Platform The acquisition brings IndiCue’s advanced advertising and monetization capabilities directly into Cineverse’s award-winning Matchpoint® platform, creating a unified system for: This integration enables Cineverse to deliver seamless monetization across FAST, AVOD, Connected TV (CTV),…