Author: Nikki Samson

Predactiv today announced a new integration with LiveRamp, the leader in data collaboration, that enables brands and organizations using offline data (i.e., PII data elements such as name, address, email, phone) to responsibly onboard and translate that data into secure and interoperable identifiers for activation within The Predactiv Data Platform. This release marks a significant expansion of the types of data that can be enabled within Predactiv’s ecosystem. Organizations are no longer restricted by PII when it comes to leveraging data enablement opportunities with The Predactiv Data Platform and can now benefit from all platform features, including the company’s newly launched Lookalike Modeling…

Expandi Limited Acquires Kompass to Create Europe’s Largest B2B Marketing and Data Platform Expandi Limited has officially announced the acquisition of 100% of Kompass in a transformational deal that positions the combined entity as the largest independent European provider of B2B data, marketing technology, media, and services. The move marks a major step toward building a strong European alternative in a B2B market traditionally dominated by US-based technology giants. With this strategic acquisition, the newly combined group will bring together over 250 employees across eight countries, creating a powerful ecosystem capable of delivering end-to-end B2B marketing and sales solutions for…

Oxa Raises $103M in Series D Funding to Accelerate Autonomous Vehicle Technology Oxa, a global leader in autonomous vehicle (AV) technology, has announced the first close of its Series D funding round, securing $103 million to accelerate the development and commercialization of its Industrial Mobility Automation (IMA) solutions. The funding marks a major milestone for the UK-based autonomous driving company as it continues expanding its AI-driven robotics and self-driving technology for industrial applications. Key Investors Back Oxa’s Autonomous Mobility Vision The first close of the Series D round includes a $50 million commitment from the National Wealth Fund, along with…

Connectbase, the operating system for connected commerce, has announced a strategic collaboration with Converge ICT Solutions Inc., one of the leading broadband and technology providers in the Philippines. The collaboration aims to expand the Connectbase connectivity ecosystem across Southeast Asia and strengthen global access to one of the fastest-growing digital markets in the region. Through this partnership, Converge joins the Connectbase platform, allowing its advanced fiber and subsea infrastructure to become digitally accessible to global carriers and enterprises. With automated, API-driven connectivity commerce, businesses can now access network services more efficiently and at scale. Expanding Global Connectivity Access The collaboration…

Commerce Media Tech Partners with IPinfo to Redefine IP Data Accuracy in AdTech The AdTech ecosystem is entering a new era—one defined not by consensus, but by precision. Commerce Media Tech (CMT) has announced a strategic data partnership with IPinfo, a leading internet data company specializing in IP intelligence. This collaboration marks a significant shift away from traditional consensus-based IP geolocation models toward evidence-driven, measurement-based accuracy. For the digital advertising industry, this move could signal a long-overdue transformation. The Hidden Cost of Inaccurate IP Data in AdTech Inaccurate IP data is one of the most expensive yet overlooked problems in…

Brandi AI Launches GEO Framework to Transform Enterprise AI Visibility As artificial intelligence reshapes digital discovery, Brandi AI has introduced a powerful new solution designed to help brands adapt to the evolving search landscape. The company announced the launch of its structured AI Visibility Framework, built to help enterprises measure, manage, and strengthen their presence within AI-generated answers. At Marketing Vogue, we closely track the evolution of search, SEO, and AI-driven marketing trends. The rise of Generative Engine Optimization (GEO) marks a major shift in how brands gain visibility online. The Shift from Traditional SEO to AI-Driven Discovery Search behavior…

OUTFRONT Media and AdQuick Announce Exclusive Partnership to Transform Out-of-Home Advertising In a major move set to reshape the future of out-of-home (OOH) advertising, OUTFRONT Media has announced an exclusive multi-year partnership with AdQuick, a leading OOH planning, buying, and measurement platform. The strategic collaboration includes a three-year licensing agreement for AdQuick’s OOH sales cloud product, featuring an exclusivity period. As part of the deal, OUTFRONT will invest up to $20 million in AdQuick, tied to agreed milestones. This partnership aims to accelerate innovation in IRL (in-real-life) media campaigns by combining OUTFRONT’s premium national footprint with AdQuick’s advanced technology platform.…

Circles and by.U Power Tier-1 Telco Digital Transformation with Next-Generation SaaS Platform Southeast Asia’s largest telecom operator, Telkomsel, through its digital brand by.U, has launched a next-generation vertical Software-as-a-Service (SaaS) platform in partnership with Circles. The new cloud-native platform is purpose-built to accelerate brownfield digital transformation for Tier-1 telecommunications operators, enabling modernization within complex legacy environments — without disrupting live services. This milestone marks one of the most advanced modernization programs undertaken by a Tier-1 global telco. Driving Brownfield Digital Transformation at Scale Unlike greenfield deployments, this transformation was executed in a live, large-scale environment serving millions of active users…

Kris@Work Raises $3M Seed Funding to Build AI-Native GTM Execution Platform Kris@Work, an AI-native Go-To-Market (GTM) execution platform for enterprise revenue teams, has raised $3 million in seed funding led by InfoEdge Ventures, with participation from JN Capital & Growth Advisory and several angel investors. The funding marks a significant step forward in the evolution of AI-driven revenue operations and signals growing investor confidence in unified, AI-first enterprise platforms. Building the Future of AI-Native Revenue Operations Kris@Work is positioning itself as a new system of work and system of insights for revenue teams, designed to eliminate the complexity of managing…

Unisys Strengthens Device Subscription Service to Power Advanced Edge Computing and IoT Deployments As organizations accelerate digital transformation, managing complex edge computing and IoT environments has become increasingly challenging. In response, Unisys is enhancing its Device Subscription Service (DSS) in collaboration with Dell Technologies, reinforcing a strategic partnership that has spanned more than three decades. This strengthened alliance delivers scalable, flexible, and future-ready solutions designed to meet the evolving needs of modern enterprises. Expanding Beyond Traditional PC Lifecycle Management The enhanced Unisys Device Subscription Service goes far beyond traditional PC management. By integrating Unisys’ digital transformation expertise with Dell’s industry-leading…