Simpli.fi Launches Incrementality-Focused Cross-Device Attribution for Multi-Location Brands
Simpli.fi, a leading marketing technology company specializing in workflow automation and performance-driven advertising solutions, has unveiled its next-generation cross-device attribution platform. Designed specifically for multi-location brands, the new capability helps marketers measure true incremental impact across increasingly fragmented consumer journeys.
As today’s consumers engage with brands across Connected TV (CTV), mobile, desktop, and in-store touchpoints, traditional device-level attribution models often fall short. These legacy systems undercount campaign impact, leading to inefficient budget allocation—especially for brands optimizing at the local or store level.
Simpli.fi’s new solution aims to change that.
Why Cross-Device Attribution Matters in 2026
Modern buyers no longer follow a linear path to purchase. A consumer might:
- Discover a brand through CTV
- Research products on mobile
- Compare options on desktop
- Visit a store days later
Traditional attribution models measure these interactions separately, failing to connect the full customer journey. This fragmented view creates blind spots in campaign performance reporting.
Simpli.fi addresses this issue using a privacy-conscious identity framework and advanced data science modeling that goes beyond basic IP matching—the long-standing industry standard. The result is more accurate measurement of how media truly drives incremental conversions.
According to Cali Tran, CEO of Simpli.fi:
“Consumers don’t live in single-device silos, so neither should campaign measurement. Our cross-device attribution provides a complete view of how marketing dollars work together across every touchpoint.”
Three Attribution Views for Clearer Budget Decisions
Unlike platforms that rely on a single attribution model, Simpli.fi enables advertisers to compare three distinct attribution perspectives side-by-side, allowing for smarter media investment decisions.
1. Device-Level Attribution
The traditional baseline model used in legacy systems.
2. Individual-Level Attribution
Tracks cross-screen interactions within a single user’s journey.
3. Household-Level Attribution
Captures shared decision-making and delayed conversions—especially relevant for high-consideration purchases such as automotive, travel, or home improvement.
By comparing these views, multi-location advertisers gain deeper visibility into:
- Where conversions truly originate
- Which channels influence outcomes
- How upper-funnel media impacts downstream sales
- Which regions drive stronger store-level performance
This layered approach supports more strategic marketing spend optimization and improved ROI.
From Digital Engagement to Real-World Conversions
Simpli.fi’s enhanced attribution goes beyond online form fills and clicks. It tracks:
- Store visits
- In-store purchases
- Cross-device behaviors
- Pre- and post-store engagement
Michael Schoen, Chief Product and Technology Officer at Simpli.fi, explains:
“Marketers consistently tell us that proving incremental impact across devices is one of their biggest challenges. Our enhancements provide clarity by maintaining stable profiles of individuals and households over time.”
This advancement enables brands not only to identify target audiences—but to intentionally reach and convert them more effectively.
Real-World Results: RV Dealer Case Study
A large multi-location RV dealership leveraged Simpli.fi’s cross-device attribution technology to better understand its purchase funnel.
The results were significant:
- 68% more purchase events identified in the conversion path
- 59% increase in qualified online signups
- More than 2x increase in tracked in-store visits compared to device-level attribution alone
Household-level measurement revealed the true influence of upper-funnel channels such as CTV and mobile. With clearer insights, the brand shifted media spend toward placements that demonstrably influenced downstream sales.
Cross-Device Attribution Now Available to All Customers
Simpli.fi has made its incrementality-focused cross-device attribution solution available to all existing customers—without added cost or complexity. The move reinforces the company’s commitment to delivering advanced, actionable measurement tools that empower performance-driven marketing.
