OUTFRONT Media and AdQuick Announce Exclusive Partnership to Transform Out-of-Home Advertising
In a major move set to reshape the future of out-of-home (OOH) advertising, OUTFRONT Media has announced an exclusive multi-year partnership with AdQuick, a leading OOH planning, buying, and measurement platform.
The strategic collaboration includes a three-year licensing agreement for AdQuick’s OOH sales cloud product, featuring an exclusivity period. As part of the deal, OUTFRONT will invest up to $20 million in AdQuick, tied to agreed milestones.
This partnership aims to accelerate innovation in IRL (in-real-life) media campaigns by combining OUTFRONT’s premium national footprint with AdQuick’s advanced technology platform.
A New Era for IRL Media Campaigns
The alliance between OUTFRONT Media and AdQuick is designed to create a seamless, end-to-end workflow for planning, executing, and measuring OOH campaigns. By integrating data-driven planning tools with inventory management across roadside, transit, and digital out-of-home (DOOH), advertisers and agencies can expect:
- Faster campaign launches
- Improved transparency
- Enhanced performance measurement
- Streamlined operational workflows
This collaboration reflects a growing industry demand for automation, accountability, and measurable business outcomes in OOH advertising.
What This Partnership Enables
1. Smarter Campaign Planning
Standardized audience insights and market intelligence will allow advertisers to build and compare media plans across multiple OOH formats with greater precision.
2. Faster Execution
Simplified packaging and workflow integration will help move campaigns from planning to activation more efficiently.
3. Better Measurement & Reporting
Unified reporting will connect planning inputs directly to delivery performance and measurement outputs, enabling OOH measurement alongside other marketing channels for a holistic view of campaign impact.
Strengthening OOH Innovation While Maintaining Marketplace Openness
According to AdQuick CEO Chris Gadek, the partnership enhances AdQuick’s mission of delivering a unified platform for planning, buying, and measuring OOH media across channels — improving speed, precision, and performance for advertisers.
Importantly, AdQuick will continue operating its marketplace on an open-access basis, ensuring consistent commercial terms and equal access for all participating media owners.
Premesh Purayil, Chief Technology Officer at OUTFRONT Media, emphasized that the collaboration simplifies how advertisers and agencies leverage OUTFRONT’s premium inventory while gaining clearer reporting from planning through post-campaign analysis.
