Mobly Launches AI-Native Platform to Transform Field and Event Marketing into a Real-Time Revenue Engine
Mobly today announced the launch of its groundbreaking AI-native platform designed to manage the complete lifecycle of field and event marketing. Built specifically for modern B2B revenue teams, the platform empowers organizations to identify the right events, plan and execute high-impact activations, and seamlessly convert in-person engagement into measurable pipeline—faster and more efficiently than ever before.
For years, in-person marketing has remained a critical yet under-optimized channel. While digital marketing delivers real-time analytics and clear attribution, field and event marketing often rely on manual workflows, delayed follow-ups, and fragmented reporting systems. This disconnect creates significant inefficiencies—on average, companies take up to 11 days to initiate the first follow-up after an event, leading to missed opportunities and unclear ROI.
Mobly addresses these challenges by replacing outdated, manual processes with a unified system of record for in-person revenue. The platform introduces real-time visibility, structured data capture, and automated execution across every customer and prospect interaction—enabling marketing and sales teams to make faster, data-driven decisions.
With Mobly, organizations can eliminate reporting gaps, improve attribution, and optimize event spend with confidence. By centralizing workflows and insights, the platform ensures that every in-person interaction contributes directly to pipeline growth and revenue generation.
“We believe human connection is the most powerful signal in business, and we’re building the system to capture and scale it,” said Zach Barney, co-founder and CEO of Mobly. “In-person interactions have always driven the highest-value conversations, but they’ve lacked the systems needed to measure and optimize their impact. Mobly brings the same level of visibility, accountability, and performance tracking to in-person marketing that teams expect from digital channels.”
