LiveRamp Partners With Scowtt to Power AI-Driven Advertising Optimization Using Predictive First-Party Data

In a major step forward for AI-powered marketing innovation, LiveRamp has announced a strategic partnership with Scowtt to integrate advanced predictive AI models into LiveRamp’s data collaboration platform.

This first-of-its-kind integration combines predictive first-party CRM data modeling with secure data collaboration, delivering enhanced value-based performance optimization across major advertising platforms and programmatic channels. The result: smarter media activation, improved targeting precision, and measurable gains in return on ad spend (ROAS).

Unlocking the Power of Predictive CRM Data in Advertising

Scowtt’s AI models leverage advertisers’ first-party CRM data to generate real-time predictive signals that improve campaign outcomes—without requiring new platforms or internal operational changes.

According to Eduardo Indacochea, CEO and Founder of Scowtt:

“Scowtt’s mission to use AI to help advertisers unlock the potential of their CRM data aligns perfectly with LiveRamp’s focus on data collaboration. Together, we’re creating a new way to deliver better optimization for marketers.”

Early adopters are already seeing significant results, with reported improvements of 40%+ increase in ROAS by activating predictive signals derived from CRM data in ways previously not possible.

Seamless Integration Within LiveRamp’s Data Collaboration Platform

With this partnership, Scowtt’s predictive optimization models are now available directly within the LiveRamp ecosystem. Marketers can:

• Activate predictive optimization scores alongside audience segments
• Enhance performance using first-party CRM data
• Supplement campaigns with third-party targeting and intent data
• Maintain privacy-compliant identity resolution

This integration ensures brands — even those with limited CRM data — can still benefit from enhanced targeting precision and performance optimization.

Deterministic Identity Meets AI Optimization

LiveRamp’s deterministic identity framework connects consumer data across touchpoints, enabling people-based marketing strategies. When combined with Scowtt’s predictive conversion value models, marketers can:

• Implement unified conversion value modeling
• Enable continuous dynamic optimization
• Improve personalization while protecting consumer privacy
• Drive more relevant, high-performing media campaigns

This unified approach strengthens marketing efficiency across paid media ecosystems.

AI-Powered Media Performance at Scale

Dave Eisenberg, Chief Strategy Officer at LiveRamp, emphasized the company’s commitment to innovation:

“LiveRamp is committed to helping our customers harness cutting-edge AI tools, both within our platform and through our extensive network of data collaboration partners.”

By embedding Scowtt’s proven AI optimization technology directly into LiveRamp’s platform, advertisers gain access to expert-built models designed to maximize media effectiveness across major advertising environments.

Why This Partnership Matters for Marketers

This collaboration signals a broader shift in digital marketing toward:

• Predictive AI-powered optimization
• First-party data activation
• Privacy-safe identity resolution
• Value-based performance modeling
• Advanced programmatic advertising strategies

As third-party cookies phase out and privacy regulations evolve, partnerships like this demonstrate how brands can continue achieving superior marketing performance through intelligent use of first-party data and AI-driven decision-making.