Bombora has announced a major expansion of its B2beacon™ solution, designed to address the growing complexities of B2B digital advertising measurement. Built specifically to evaluate account-level and buying group performance, B2beacon™ helps B2B marketers gain clearer visibility into campaign impact across the buyer journey.
Originally launched in Q4 2025 on The Trade Desk, B2beacon™ delivers precise measurement and flexible activation across leading demand-side platforms (DSPs). With its latest integration with OpenX, the solution is now accessible across platforms that collectively represent more than 75% of total B2B programmatic ad spend, significantly expanding its reach and scalability.
Powered by advanced identity graphs, B2beacon™ connects digital engagement data directly to business accounts, enabling marketers to better understand audience behavior, optimize targeting strategies, and improve overall campaign effectiveness. By eliminating common blind spots found in traditional B2B measurement methods, the expanded B2beacon™ platform offers a more accurate and actionable view of performance in today’s complex B2B advertising ecosystem.
