Author: Nikki Samson

ReachLabIQ Launches SEO & AI Consulting Services to Help Brands Thrive in an AI-Driven Search Era ReachLabIQ, a Boston-based strategic marketing consultancy, has introduced specialized SEO for AI consulting and content marketing services, designed to help businesses adapt to the rapidly evolving landscape of AI-generated content and search engine optimization. As search engines increasingly prioritize AI-driven relevance, trust, and user intent, ReachLabIQ aims to support organizations in improving search visibility, brand authority, and digital performance. The firm leverages artificial intelligence to gather deep market intelligence, transforming data insights into high-impact marketing strategies that align with modern SEO standards. ReachLabIQ’s approach…

Skillsoft Launches Next-Generation Percipio® Platform to Bridge Skills Gaps and Boost Business Performance Skillsoft has officially introduced its next-generation Skillsoft Percipio® platform, designed to meet the growing demand for aligned learning strategies and measurable business performance. As artificial intelligence continues to reshape industries worldwide, research suggests that nearly 40% of core workplace skills are expected to change by 2030, making skills agility a top priority for organizations. While companies are investing heavily in learning and development, many still struggle with limited visibility into their existing capabilities and critical skills gaps. This disconnect often prevents learning initiatives from translating into real…

Dassault Systèmes and NVIDIA Partner to Accelerate AI Integration Across Industries Dassault Systèmes and NVIDIA have announced a strategic partnership aimed at developing a shared industrial architecture to accelerate the adoption of artificial intelligence across multiple industries. This collaboration brings together Dassault Systèmes’ advanced Virtual Twin technologies with NVIDIA’s accelerated AI software libraries, enabling the creation of validated, real-world Industry World Models. As part of the partnership, Dassault Systèmes will deploy secure AI factories through its OUTSCALE brand, ensuring robust data privacy, regulatory compliance, and protection of intellectual property. These AI factories are designed to help enterprises scale AI innovation…

Rokt mParticle Expands Match Boost to Help Brands Increase Audience Match Rates Across Major Ad Platforms Rokt mParticle, a leading real-time customer data platform (CDP), is continuing the rollout of Match Boost, its newest CDP capability designed to help brands improve audience match rates and maximize advertising reach across major digital platforms. Match Boost enriches first-party audiences at the point of activation, enabling higher match rates on platforms such as Meta, Google, Pinterest, Reddit, and Rokt. By resolving missing identifiers and identity fragmentation, the feature helps marketers close the growing “match-rate gap” caused by privacy changes and signal loss—without adding…

Ruder Finn Launches AI Accelerator to Redefine the Future of Tech-First Communications Agencies As artificial intelligence reshapes how brands are built, marketed, and influenced, Ruder Finn, one of the world’s largest independent global communications and integrated marketing agencies, is doubling down on AI as a core growth driver. The agency has officially launched its AI Accelerator, a major step toward embedding artificial intelligence into every layer of its operations, client services, and talent development. According to Ruder Finn, the AI Accelerator represents a fundamental shift in how communications agencies operate—moving AI beyond isolated experiments and into scalable, revenue-driving capabilities that…

Microsoft Signs $750 Million Azure Cloud Deal With AI Startup Perplexity Microsoft has secured a major new win in the AI cloud race. AI startup Perplexity has signed a $750 million, three-year agreement with Microsoft Corp. to use its Azure cloud platform, expanding its infrastructure strategy beyond longtime partner Amazon Web Services (AWS). According to sources familiar with the private agreement, the deal allows Perplexity to deploy and scale advanced AI models through Microsoft Foundry, including models from OpenAI, Anthropic, and xAI. The move strengthens Microsoft Azure’s position as a multi-model AI deployment hub. A Perplexity spokesperson confirmed the partnership,…

Penguin Solutions Announces CEO Transition as Kash Shaikh Appointed President and CEO Penguin Solutions, Inc., a leading provider of high-performance computing (HPC) and AI infrastructure solutions, has announced a significant leadership transition. The company revealed that Mark Adams will retire from his role as President and Chief Executive Officer and step down as a member of the Board of Directors. Following a comprehensive executive search, the Board has appointed technology veteran Kash Shaikh as the new President and CEO, effective February 2, 2026. To ensure continuity and a smooth leadership handover, Adams will continue to support Penguin Solutions in an…

NTT DOCOMO Partners with Aduna to Expand Global Network API Access NTT DOCOMO has entered into a strategic partnership with Aduna to enable access to DOCOMO’s network APIs through Aduna’s global platform. This collaboration is designed to strengthen the global network API ecosystem by addressing key challenges such as fraud prevention, secure digital authentication, and identity protection. Built on the CAMARA framework, the partnership empowers Mobile Network Operators (MNOs) to expose standardized network APIs via a centralized access point, making it easier for enterprises worldwide to integrate telecom capabilities into their digital services. By simplifying API adoption, the collaboration aims…

ServiceNow Partners With Anthropic to Enhance AI-Driven Workflow Automation ServiceNow has announced a strategic collaboration with Anthropic to integrate Claude AI models into its core enterprise workflows, marking a significant step forward in intelligent automation. As part of this partnership, Claude now powers the ServiceNow Build Agent, enabling developers of all skill levels to create and manage complex workflows with greater ease and efficiency. By embedding advanced generative AI capabilities directly into the ServiceNow platform, the collaboration is expected to reduce implementation timelines by up to 50%, helping organizations deploy ServiceNow solutions faster and more effectively. This improvement allows businesses…

Xumo Expands Direct Access to Premium CTV Inventory Through The Trade Desk’s OpenPath Xumo, the streaming joint venture between Comcast and Charter Communications, has announced a major advancement for advertisers seeking direct access to premium connected TV (CTV) inventory. Through OpenPath, a direct supply path developed by global ad tech leader The Trade Desk, advertisers can now more efficiently reach Xumo’s high-quality streaming audience. As the first publisher to connect OpenPath through FreeWheel, Xumo’s primary ad-serving platform, the company is helping establish a new benchmark for streamlined and transparent access to CTV inventory. This integration reflects a broader industry shift…