Audiencerate Appoints Riccardo Fabbri as CTO to Accelerate AI-Powered Growth for SMEs and Media Agencies
Italian data-driven advertising platform company Audiencerate Ltd has announced the appointment of Riccardo Fabbri as its new Chief Technology Officer (CTO), marking a major step in the company’s AI-driven expansion strategy for SMEs, media agencies, and data providers.
As one of the few globally certified Google Customer Match Upload Partners and a Microsoft IP Co-sell certified partner with MACC eligibility, Audiencerate is strengthening its position in the evolving adtech and martech ecosystem through advanced AI and machine learning technologies.
According to the company, Fabbri’s appointment will support the expansion of two strategic platforms: the Audiencerate–Postel–Microsoft platform designed for Italian SMEs, and the data platform integrated with Google DV360 for agencies and data providers. Both platforms are being enhanced to leverage first-party and third-party data through AI-native infrastructure.
Riccardo Fabbri Brings Two Decades of Cloud and Digital Transformation Expertise
Riccardo Fabbri joins Audiencerate with more than 20 years of experience in software engineering, cloud-native architecture, and digital transformation.
In 2004, Fabbri co-founded Nohup, a cloud-native digital consultancy that later earned recognition from the Financial Times among Europe’s leading companies in the sector in both 2021 and 2022. In 2021, Nohup was acquired by the Havas Group, integrating its operations into Havas CX across Milan, Turin, and Udine.
Fabbri is widely recognized for his expertise in engineering scalability, privacy compliance, and media workflow optimization — key capabilities in today’s regulatory environment shaped by GDPR, the European AI Act, and evolving consumer data standards.
Audiencerate Expands AI and Machine Learning Capabilities
Under Fabbri’s leadership, Audiencerate plans to accelerate AI innovation across both SME and agency-focused solutions.
For SMEs, the company aims to enhance predictive modeling capabilities such as:
- Propensity scoring
- Lookalike audience modeling
- Customer lifetime value (CLV) analysis
- Automated budget optimization
- AI-driven bid management
On the agency side, Audiencerate is focusing on combining advertisers’ first-party data with third-party audience signals to create scalable, privacy-compliant audience models. The company says this strategy will help agencies adapt to the rapidly changing cookie ecosystem while improving targeting efficiency across digital advertising campaigns.
Leadership Commentary
Gianluca Leotta, President of Audiencerate, described Fabbri’s appointment as a strategic milestone for the company’s long-term vision.
“Riccardo’s entry is the missing piece. He combines entrepreneurial leadership with deep technological expertise and understands the evolving dynamics of media and data infrastructure,” said Leotta.
Riccardo Fabbri also highlighted the opportunity to expand Audiencerate’s AI-powered ecosystem across both SMEs and media agencies.
“Audiencerate has built a unique technological asset within both Google and Microsoft ecosystems. The opportunity to evolve the DV360 offering while helping SMEs leverage advanced AI infrastructure makes this an exciting engineering and business challenge,” Fabbri stated.
The Growing Role of AI in Advertising Technology
The appointment reflects the broader shift toward AI-powered advertising platforms that rely on first-party data, machine learning automation, and privacy-first targeting strategies.
As brands, agencies, and SMEs increasingly seek scalable marketing solutions without relying heavily on third-party cookies, companies like Audiencerate are investing in AI infrastructure that can improve campaign performance, audience intelligence, and operational efficiency.
With Riccardo Fabbri leading technology strategy, Audiencerate aims to strengthen its position in the European adtech market while expanding AI-driven capabilities for advertisers and agencies alike.
