Rain Launches CTV Performance+ to Transform Connected TV Advertising Efficiency
Rain, a leading independent full-service advertising agency, has introduced CTV Performance+, a next-generation solution designed to position Connected TV (CTV) as a powerful performance-driven advertising channel. Developed in collaboration with The Trade Desk, this innovative offering enables brands to optimize cost efficiency while maintaining the premium quality traditionally associated with CTV advertising.
A Smarter Approach to CTV Advertising
As brands increasingly shift toward streaming platforms, the need for measurable and efficient CTV campaigns has grown. Rain’s CTV Performance+ addresses this demand by combining data-driven bidding, curated inventory, and strategic customization to deliver high-impact results.
The solution empowers advertisers to access premium CTV placements more efficiently—without compromising on quality, transparency, or performance outcomes.
Key Features of CTV Performance+
CTV Performance+ is built on a framework that prioritizes both efficiency and premium media standards. Key capabilities include:
- Enhanced Buying Efficiency: Optimizes ad spend across premium environments such as AVOD, OEM, FAST, and vMVPD platforms, enabling real-time campaign adjustments.
- Advanced Bidding Strategies: Utilizes minimum and maximum bid strategies through The Trade Desk to improve cost performance.
- Curated Premium Inventory: Ensures access to high-quality CTV inventory while maintaining strict brand safety standards.
- Custom App Inclusion Lists: Provides advertisers with granular control over where their ads appear.
- Contextual Targeting: Enables access to specific content categories like sports, news, and entertainment for better audience alignment.
- Tailored Campaign Strategies: Adapts inclusion lists and targeting based on brand objectives and audience segments.
Proven Performance Results
Rain has already demonstrated the effectiveness of CTV Performance+ through successful campaigns with global brands:
- Babbel achieved a 150% higher return on ad spend (ROAS) compared to other video channels, along with improved cost per order (CPO).
- Wise recorded a 54% lower cost per registration, outperforming other campaign strategies.
These results highlight how CTV Performance+ delivers measurable outcomes while scaling premium CTV campaigns.
Driving Transparency and Scalability
According to Ryan Gilbert, Vice President of Converged TV at Rain:
“With CTV Performance+, our clients gain a scalable and cost-effective pathway to invest in high-quality CTV advertising, supported by strong transparency and detailed reporting through integrated dashboards.”
The Future of Performance-Driven CTV
With the rapid evolution of digital advertising, solutions like CTV Performance+ are redefining how brands approach streaming platforms. By blending performance marketing principles with premium inventory, Rain is helping advertisers unlock the full potential of Connected TV.
