XR Partners with Scope3 to Make Digital Advertising More Sustainable
In a groundbreaking move to make digital advertising more eco-friendly, XR has partnered with Scope3 to integrate carbon emissions data directly into its platform. This collaboration empowers brands to accurately measure and reduce the carbon footprint of their digital ad campaigns, all while aligning with their environmental sustainability goals.
Why Digital Advertising Matters for the Environment
Digital advertising, while powerful for businesses, has a hidden cost for the planet. It’s responsible for a significant portion of global carbon emissions. In fact, a single digital ad campaign can produce around 70 tons of CO₂. As brands increasingly focus on sustainability, it’s essential for them to understand the environmental impact of their marketing efforts.
How XR’s New Integration Helps Brands Go Green
Thanks to this new partnership with Scope3, XR’s platform now provides brands with valuable insights into their carbon emissions across different campaigns and regions. This data allows companies to make more sustainable choices in their advertising strategies, helping them meet environmental goals and adhere to key performance indicators (KPIs) related to sustainability.
Brands will now be able to track emissions, manage them effectively, and adjust their campaigns to ensure they are minimizing their carbon footprints. The integration also supports the Global Media Sustainability Framework (GMSF), which offers guidelines for reducing the environmental impact of media and advertising.
Enhancing Creative Intelligence with Environmental Impact Data
XR’s suite of creative tools, XRIQ, is also being enhanced through this partnership. XRIQ is XR’s creative intelligence platform that helps brands optimize their digital advertising efforts. By integrating real-time emissions data, brands can now assess both the effectiveness of their ads and their environmental impact in one go. This ensures that brands not only reach their audience but also do so in a way that is aligned with their sustainability goals.
Looking to the Future: Expanding Sustainability to TV Advertising
The collaboration doesn’t stop with digital and streaming ads. XR and Scope3 are also working on extending their sustainability efforts to linear TV advertising. This will help brands reduce the environmental impact of all types of advertising, across all screens, ensuring that sustainability is embedded in every aspect of their marketing strategy.
Why This Matters for Marketers
Sustainability is more than just a trend – it’s becoming a critical aspect of marketing. As consumers become more eco-conscious, they are looking for brands that align with their values. By adopting more sustainable practices, like reducing the carbon footprint of digital ads, brands can build trust and strengthen their relationship with their audience.
With tools like XR and Scope3, marketers now have the power to make a real difference. They can ensure their ads are not only effective but also environmentally responsible, helping to create a more sustainable future for the advertising industry.
