VideoAmp, a leader in media measurement that’s helping reshape how brands track their advertising success, has teamed up with Captify, a top provider of real-time audience insights powered by Search Intelligence. Together, they’ve introduced a new solution that connects TV and digital ad exposure with actual online search behavior — helping advertisers see what’s working in a more precise and scalable way.
This partnership marks the first time VideoAmp is working with a search-based outcomes provider, adding a powerful new layer to its existing collaborations across industries like automotive, retail, healthcare, consumer goods, and more.
So, what makes this new solution special?
Most tools that track search performance rely on simple keyword matching. But Captify’s technology goes a step further. Using machine learning and natural language processing, it understands why someone searched for something — not just what they typed. This deeper understanding gives marketers much clearer insights into how their ads are influencing real-world behavior.
By connecting ad viewership at the household level with specific online searches, advertisers can now measure search lift — the increase in people searching for something after seeing an ad. This helps brands better understand the true impact of their campaigns and improve future ad strategies.
Why It Matters
- Smarter Ad Decisions: Marketers can see which ads truly drive interest and action.
- Better ROI Tracking: Helps brands invest in what works by showing clear connections between ads and customer behavior.
- Advanced Search Understanding: Captify’s AI-driven engine offers more context than basic keyword tools.
As more consumers jump between screens — from TV to phone to laptop — tools like this are key to keeping up with modern shopping behavior. VideoAmp and Captify’s new solution makes it easier for brands to stay ahead, understand their audience, and get the most from every ad dollar.
