With the advent of Google’s recent crackdown on link networks and link schemes, there has been little room for SEOs to properly build inbound links for better rankings. There are some real and good effective ways of building links for exposure and increased authority, but you should know that SEO goes a bit further than just links.
- A good and sound online marketing campaign helps
- Creating an SEO strategy using webmaster tools helps
- Making use of SEO and marketing guides from industry experts helps
- etc..
The resources above can definitely get you started and following below are some recent videos from Google Webmaster help and other resources that you should get familiar with, in case you are using some of the tactics that are now being devalued.
Should I Use Article Directories to Build Links
Links from relevant content in article directories — Seen as good or bad? eg. I link my beauty website from a cosmetic surgery article on say, Ezine? Would you do that?”