Many savvy marketers rely on a tried-and-true playbook—a collection of demand generation tactics that have historically delivered results. However, over the past five years, it has become increasingly evident that traditional approaches are no longer as effective. Due to shifts in the macroeconomic landscape, evolving digital buying behaviors, and new go-to-market strategies, many CMOs are grappling with the declining effectiveness of their tactics.
In this e-book, we’ll share insights from industry leaders, including Jon Miller, on why the conventional go-to-market playbook is reaching a plateau and how B2B marketing teams can rejuvenate their demand generation efforts. You’ll gain valuable insights into what constitutes the “new” playbook and learn how to implement these fresh tactics immediately.
