Many savvy marketers rely on a go-to playbook—a collection of demand generation tactics that have historically delivered results. However, over the past five years, it has become increasingly evident that traditional tactics are losing their effectiveness. Due to shifts in the macroeconomic landscape, changes in digitally-focused buying behavior, and evolving go-to-market (GTM) strategies, many CMOs are grappling with why their approaches are no longer achieving the success they once did.
In this e-book, we’ll share insights from John Steinert (Marketing Vogue) and renowned industry leader Jon Miller. We’ll explore why the conventional go-to-market playbook is plateauing and how B2B marketing teams can revive lackluster demand generation results. You’ll gain valuable insights into what defines the “new” playbook and learn how to implement these tactics immediately.
