Browsing: MarketingStrategies

In today’s unpredictable economic environment, B2B technology Partner Marketers face mounting pressure to meet aggressive partner pipeline targets while proving…

Navigating the Future: Three Key Trends Reshaping Partner Marketing in 2024 This blog is part of an ongoing series featuring…

The technology landscape is set to undergo significant transformation in 2024, driven by a variety of factors that will impact…

Intent Data + Partner Marketing: Six Innovative Ways to Accelerate Pipeline Growth While many demand generation marketers have successfully adopted…

Balancing GenAI and Human Touch in Sales Outreach In a world where email inboxes are overflowing and attention spans are…

Leveraging Generative AI to Supercharge ABM for Sales Acceleration Account-based marketing (ABM) continues to be a top priority for B2B…

As a marketing or sales professional, your ongoing responsibility to build and maintain trust with both current and prospective customers…

Today’s technology buyers prefer to independently explore and evaluate solutions through peer reviews, webinars, in-person events, interactive trials, vendor content,…

Almost overnight, artificial intelligence has transitioned from the realm of science fiction into our business reality. While it may not…

Technology buyers in our 2024 Media Consumption Study have shared their insights: they are increasingly turning to independent information sources…