Browsing: MarketingStrategies

We’ve All Been There: 4 Ways to Improve Your Copyediting Skills We’ve all had that moment: sending out a promotional…

A Practitioner’s Guide to Intent Data Whether you’re already using intent data or just getting started, 2025 promises to be…

ABM Observations and Learnings from 2022’s B2B Marketing Exchange After attending the B2B Marketing Exchange (B2BMX) in Scottsdale — the…

3 Key Elements Every ABM Strategy Must Get Right Many Account-Based Marketing (ABM) programs are still missing the mark because…

Key Challenges in Regional Content Marketing Strategy Content development plays a vital role in any tech vendor’s marketing approach, but…

The landscape of B2B demand generation strategy is rapidly changing. Until recently, demand gen teams were laser-focused on lead volume—identifying,…

Marketing with and through Partners: Insights for Success In discussions with partner marketing teams, we’ve seen a variety of approaches…

ABM in EMEA: 5 Keys to Successful Account-Based Marketing Execution Executing Account-Based Marketing (ABM) effectively in the EMEA region can…

Rising Trends in Enterprise Technology Spending and Their Impact on Partner Ecosystems Enterprise technology spending is on the rise as…

Real Purchase Intent: The Need for Transparency in Intent Data and RevTech When making a big purchase in everyday life,…