Browsing: LeadGeneration

As 2024 planning intensifies, B2B tech partner marketing leaders are facing increasing pressure to generate pipeline and prove ROI despite…

How to Align Lead Gen Content and Messaging to Target Personas Creating target personas is a key step in helping…

Creating High-Quality Content for Your Lead Gen Campaign: A Practical Guide In today’s competitive market, content plays a crucial role…

Guiding the IT Buying Journey: Key Strategies for Partner Marketers At BrightTALK’s event, Reach: Intent. Content. Demand., Michael Latchford, VP…

The Value of Independent Third-Party Content in Today’s Tech Buying Process Independent, third-party authored content is increasingly seen as the…

Charting a Course to ROI: Navigating Intent Data Challenges Effectively When used correctly, intent data can be a game-changer, providing…

In today’s unpredictable economic environment, B2B technology Partner Marketers face mounting pressure to meet aggressive partner pipeline targets while proving…

Leveraging Technology, Training, and Intent to Maximize Sales Results In today’s fast-evolving B2B landscape, sales teams have access to a…

Intent Data + Partner Marketing: Six Innovative Ways to Accelerate Pipeline Growth While many demand generation marketers have successfully adopted…

Balancing GenAI and Human Touch in Sales Outreach In a world where email inboxes are overflowing and attention spans are…