Browsing: IndustryInsights

Today’s technology buyers prefer to independently explore and evaluate solutions through peer reviews, webinars, in-person events, interactive trials, vendor content,…

Technology buyers in our 2024 Media Consumption Study have shared their insights: they are increasingly turning to independent information sources…

To thrive in the fast-paced realm of technology partnerships, partner marketers must be versatile and adaptable, much like “Swiss Army…

Imagine you’re an exceptional marketing leader who has achieved impressive results through strategic execution of your go-to-market (GTM) strategies. You’re…

The B2B tech marketing landscape is rapidly transforming, largely due to significant changes in how buyers interact with businesses. Key…

Recently, Marketing Vogue engaged with Partner Marketing executives Angela Motiani (Head of Partner Demand Generation at Klaviyo), Kristina Onyon (Director…

Account-based marketing (ABM) has become an essential strategy for many tech organizations, enabling them to engage target accounts more effectively…

Andrew Kisslo, SVP of Global Partner Marketing at SAP, often emphasizes, “You own your career, so you must be intentional…

Many savvy marketers rely on a tried-and-true playbook—a collection of demand generation tactics that have historically delivered results. However, over…

In a recent Partners GTM Survey, 73% of companies with a partner program reported that they rely on partners for…