Browsing: DigitalMarketing

Technology buyers in our 2024 Media Consumption Study have shared their insights: they are increasingly turning to independent information sources…

To thrive in the fast-paced realm of technology partnerships, partner marketers must be versatile and adaptable, much like “Swiss Army…

The digital landscape has undergone significant transformation, reshaping how businesses connect with their audiences. This shift is evident in the…

Recently, Marketing Vogue engaged with Partner Marketing executives Angela Motiani (Head of Partner Demand Generation at Klaviyo), Kristina Onyon (Director…

Account-based marketing (ABM) has become an essential strategy for many tech organizations, enabling them to engage target accounts more effectively…

A common question we hear from new users of Marketing Vogue is, “How long should we wait before calling leads?”…

Data is the new soil.” While it may sound exaggerated, this statement holds true in the realm of B2B marketing…

Andrew Kisslo, SVP of Global Partner Marketing at SAP, often emphasizes, “You own your career, so you must be intentional…

Many savvy marketers rely on a tried-and-true playbook—a collection of demand generation tactics that have historically delivered results. However, over…

This blog is a guest post from our friends at LeanData. There’s a popular analogy circulating in B2B sales and…