Browsing: DigitalMarketing

Intent 3.0: Leveraging Intent Data for Strategic Go-To-Market Success Like many new B2B solutions, the early use of purchase intent…

The Golden Rules of Partner Marketing: Insights from the Field This blog is part of a series that features the…

Why Settle? Innovate Your Strategic Alliance Marketing for Better Results This blog is part of a series featuring insights from…

What is Multi-Threading in Sales and Marketing? Multi-threading is a strategy where sellers build relationships with multiple decision-makers and influencers…

3 Ways to Use Intent Data to Improve ABM Outcomes While the benefits of Account-Based Marketing (ABM) are widely discussed,…

How AI and Intent Data Can Boost Personalization at Scale As a marketing strategist with over a decade of experience,…

Why Context and Quality in Lead Generation Matter More Than Cost and Volume Watching some well-funded “big ideas” stumble, like…

3 Ways to Maximize Your Lead Gen Potential by Thinking “Outside-In” Every day, clients come to us with lists of…

3 Key Areas to Strengthen Channel Marketing and Drive Growth In the fast-paced world of pipeline and revenue generation, channel…

Crafting Attention-Grabbing Subject Lines: A Quick Guide In this series, we’re sharing practical tips to help you write copy that…