Browsing: DigitalMarketing

ABM Observations and Learnings from 2022’s B2B Marketing Exchange After attending the B2B Marketing Exchange (B2BMX) in Scottsdale — the…

3 Key Elements Every ABM Strategy Must Get Right Many Account-Based Marketing (ABM) programs are still missing the mark because…

Key Challenges in Regional Content Marketing Strategy Content development plays a vital role in any tech vendor’s marketing approach, but…

The landscape of B2B demand generation strategy is rapidly changing. Until recently, demand gen teams were laser-focused on lead volume—identifying,…

Marketing with and through Partners: Insights for Success In discussions with partner marketing teams, we’ve seen a variety of approaches…

ABM in EMEA: 5 Keys to Successful Account-Based Marketing Execution Executing Account-Based Marketing (ABM) effectively in the EMEA region can…

Real Purchase Intent: The Need for Transparency in Intent Data and RevTech When making a big purchase in everyday life,…

EMEA Marketer’s Content Toolbox: Building a Strong Customer Experience Through Content (Part 1) Content is the cornerstone of customer experience…

With over 10,000 RevTech solutions available, it’s harder than ever to discern who actually delivers value and whether their promises…

How to Align Content with the EMEA B2B Tech Buyer Journey and Digital Preferences The truth is, B2B tech buyers…