Browsing: DataAnalysis

3 Ways to Use Intent Data to Improve ABM Outcomes While the benefits of Account-Based Marketing (ABM) are widely discussed,…

How AI and Intent Data Can Boost Personalization at Scale As a marketing strategist with over a decade of experience,…

Many B2B organizations are starting to tap into the power of intent data to enhance their go-to-market strategies and reach…

Charting a Course to ROI: Navigating Intent Data Challenges Effectively When used correctly, intent data can be a game-changer, providing…

The digital landscape has undergone significant transformation, reshaping how businesses connect with their audiences. This shift is evident in the…

Data is the new soil.” While it may sound exaggerated, this statement holds true in the realm of B2B marketing…

Now that Universal Analytics has been around for some time, many people are considering making the switch. It just has…