Browsing: DataAnalysis

ABM Observations and Learnings from 2022’s B2B Marketing Exchange After attending the B2B Marketing Exchange (B2BMX) in Scottsdale — the…

Real Purchase Intent: The Need for Transparency in Intent Data and RevTech When making a big purchase in everyday life,…

With over 10,000 RevTech solutions available, it’s harder than ever to discern who actually delivers value and whether their promises…

A Short Guide to ABM Engagement, Part 3: Sales Development This guide explores common challenges organizations face in their ABM…

Why Account-Level Insights Aren’t Enough to Improve Your GTM Strategy With thousands of RevTech solutions flooding the market, it’s tough…

Making Sense of Intent Data for Sales and Marketing Teams Intent data can offer varying benefits depending on how it’s…

Science fiction is one of my guilty pleasures (right after golf). These days, with young kids around, I don’t have…

While there are similarities to enterprise technology purchasing, healthcare tech purchasing decisions are driven by distinct factors, involving different key…

Are All “Walled Gardens” the Same? As Google continues to delay its phase-out of cookies due to the lack of…

Intent 3.0: Leveraging Intent Data for Strategic Go-To-Market Success Like many new B2B solutions, the early use of purchase intent…