Browsing: DataAnalysis

European Commission Faces Historic Fine for Violating Privacy Laws: Marketing Vogue Reports In a landmark decision, the General Court has…

No matter where you are in your partner marketing journey, understanding and measuring ROI is key to maintaining momentum. To…

A Practitioner’s Guide to Intent Data Whether you’re already using intent data or just getting started, 2025 promises to be…

ABM Observations and Learnings from 2022’s B2B Marketing Exchange After attending the B2B Marketing Exchange (B2BMX) in Scottsdale — the…

Real Purchase Intent: The Need for Transparency in Intent Data and RevTech When making a big purchase in everyday life,…

With over 10,000 RevTech solutions available, it’s harder than ever to discern who actually delivers value and whether their promises…

A Short Guide to ABM Engagement, Part 3: Sales Development This guide explores common challenges organizations face in their ABM…

Why Account-Level Insights Aren’t Enough to Improve Your GTM Strategy With thousands of RevTech solutions flooding the market, it’s tough…

Making Sense of Intent Data for Sales and Marketing Teams Intent data can offer varying benefits depending on how it’s…

Science fiction is one of my guilty pleasures (right after golf). These days, with young kids around, I don’t have…