Browsing: DataAnalysis

Science fiction is one of my guilty pleasures (right after golf). These days, with young kids around, I don’t have…

While there are similarities to enterprise technology purchasing, healthcare tech purchasing decisions are driven by distinct factors, involving different key…

Are All “Walled Gardens” the Same? As Google continues to delay its phase-out of cookies due to the lack of…

Intent 3.0: Leveraging Intent Data for Strategic Go-To-Market Success Like many new B2B solutions, the early use of purchase intent…

3 Ways to Use Intent Data to Improve ABM Outcomes While the benefits of Account-Based Marketing (ABM) are widely discussed,…

How AI and Intent Data Can Boost Personalization at Scale As a marketing strategist with over a decade of experience,…

Many B2B organizations are starting to tap into the power of intent data to enhance their go-to-market strategies and reach…

Charting a Course to ROI: Navigating Intent Data Challenges Effectively When used correctly, intent data can be a game-changer, providing…

The digital landscape has undergone significant transformation, reshaping how businesses connect with their audiences. This shift is evident in the…

Data is the new soil.” While it may sound exaggerated, this statement holds true in the realm of B2B marketing…