Browsing: ContentStrategy

Finding the Right Content Format for Effective Content Syndication In B2B lead generation, the main goal is straightforward: generate a…

LendingTree, a leading online financial services marketplace, has announced a three-year partnership with Innervate to enhance its ad performance and…

In the world of B2B marketing, simply calling something “thought leadership” doesn’t automatically make it valuable. A quick scroll through…

A recent study by Pipeline360 revealed that only 34% of B2B marketers use content syndication for lead generation, which is…

Every brand has a voice—a unique way of communicating that influences how people perceive it. While the message and words…

The advent of Generative AI represents a groundbreaking fusion of creativity and automation, heralding a new era where machines are…

Content syndication is one of the most effective ways to expand your audience, enhance your brand visibility, and generate valuable…

5 Strategies to Supercharge Your Marketing Efficiency, Productivity, and Security Your business relies on a ton of digital content—documents, images,…

Having spent nearly two decades in B2B lead generation, I’ve gained valuable insight into what successful companies are doing to…

With the ever-growing demand for content and the absence of centralized tools, many brands are facing what’s known as ‘content…