Browsing: MarketingStrategies

As a marketing or sales professional, your ongoing responsibility to build and maintain trust with both current and prospective customers…

Today’s technology buyers prefer to independently explore and evaluate solutions through peer reviews, webinars, in-person events, interactive trials, vendor content,…

Almost overnight, artificial intelligence has transitioned from the realm of science fiction into our business reality. While it may not…

Technology buyers in our 2024 Media Consumption Study have shared their insights: they are increasingly turning to independent information sources…

Imagine you’re an exceptional marketing leader who has achieved impressive results through strategic execution of your go-to-market (GTM) strategies. You’re…

The digital landscape has undergone significant transformation, reshaping how businesses connect with their audiences. This shift is evident in the…

Recently, Marketing Vogue engaged with Partner Marketing executives Angela Motiani (Head of Partner Demand Generation at Klaviyo), Kristina Onyon (Director…

A common question we hear from new users of Marketing Vogue is, “How long should we wait before calling leads?”…

Many savvy marketers rely on a tried-and-true playbook—a collection of demand generation tactics that have historically delivered results. However, over…

This blog is a guest post from our friends at LeanData. There’s a popular analogy circulating in B2B sales and…