Browsing: MarketingStrategies

Marketing with and through Partners: Insights for Success In discussions with partner marketing teams, we’ve seen a variety of approaches…

ABM in EMEA: 5 Keys to Successful Account-Based Marketing Execution Executing Account-Based Marketing (ABM) effectively in the EMEA region can…

Rising Trends in Enterprise Technology Spending and Their Impact on Partner Ecosystems Enterprise technology spending is on the rise as…

Real Purchase Intent: The Need for Transparency in Intent Data and RevTech When making a big purchase in everyday life,…

With over 10,000 RevTech solutions available, it’s harder than ever to discern who actually delivers value and whether their promises…

How to Align Content with the EMEA B2B Tech Buyer Journey and Digital Preferences The truth is, B2B tech buyers…

Face-to-Face Interactions in B2B Sales Are Declining: How to Adapt in a Noisy Digital World In B2B sales and marketing,…

A Short Guide to ABM Engagement, Part 3: Sales Development This guide explores common challenges organizations face in their ABM…

Sure! Here’s a rewritten, more concise and approachable version of your content: Align Marketing with Sales for Better Account Engagement…

A Short Guide to ABM Engagement: Sales Strategy This is Part 1 of a three-part guide exploring common challenges organizations…