Browsing: ContentCreation

How to Align Content with the EMEA B2B Tech Buyer Journey and Digital Preferences The truth is, B2B tech buyers…

Science fiction is one of my guilty pleasures (right after golf). These days, with young kids around, I don’t have…

In B2B sales and marketing, two core strategies drive revenue: customer acquisition and customer retention. While these approaches are often…

Crafting Attention-Grabbing Subject Lines: A Quick Guide In this series, we’re sharing practical tips to help you write copy that…

In a previous part of this series, we covered strategies for crafting effective subject lines. Now, let’s turn our focus…

The Importance of High-Quality Content in Lead Gen Campaigns When it comes to lead generation, the quality of your content…

Choosing the Right Content Mix for Effective Lead Generation When it comes to lead generation, it’s not about choosing one…

As 2024 planning intensifies, B2B tech partner marketing leaders are facing increasing pressure to generate pipeline and prove ROI despite…

How to Align Lead Gen Content and Messaging to Target Personas Creating target personas is a key step in helping…

Creating High-Quality Content for Your Lead Gen Campaign: A Practical Guide In today’s competitive market, content plays a crucial role…