Sovrn, a leading provider of publishing and monetization solutions, has officially launched Commerce Audiences, a powerful new solution designed to revolutionize targeted advertising through the integration of rich affiliate data and real-time consumer behavior. By connecting Sovrn’s affiliate marketing platform with the Sovrn Exchange, this new offering enables advertisers to tap into high-quality intent-based audiences sourced from a network of over 4,000 premium publishers.
Commerce Audiences gives advertisers a strategic edge by providing access to consumers who are actively shopping—capturing valuable intent signals that go far beyond basic demographics. By combining online engagement metrics with verified purchase behavior, Sovrn helps advertisers reach in-market shoppers at the right time and place, dramatically increasing the effectiveness of programmatic advertising campaigns.
One of the major benefits of Sovrn’s approach is its direct data sourcing, which reduces reliance on third-party data aggregators. This not only minimizes data staleness and costly intermediary fees but also improves speed and accuracy in audience targeting. As privacy regulations and changes to third-party cookie usage reshape the digital marketing landscape, Sovrn’s first-party data solution offers a scalable and future-proof alternative for retail audience targeting.
Backed by Sovrn’s robust data processing infrastructure—handling more than three billion visits per day and tracking over $3 billion in annual retail spending—Commerce Audiences spans a wide range of consumer categories including fashion, electronics, home goods, and more. These rich data insights enable advertisers to build highly customized segments based on real-time shopping intent.
Several industry leaders have joined Sovrn as launch partners, including Simpli.fi, Basis, and tvScientific, ensuring broad accessibility and seamless integration into existing advertising ecosystems.
With Commerce Audiences, Sovrn is redefining what’s possible in intent-based advertising, offering brands a more precise, efficient, and performance-driven way to connect with consumers who are ready to buy.
