Successful social media marketing isn’t just measured by the size of a company’s fan base. Even more important than how many fans and followers your company can gain, is how many it can actually keep.
As of May 2013, 72 percent of online adults were using social networking sites, according to Pew Research Center. In addition, MBA Online reports that 8 in 10 social media users in the U.S. would rather connect with companies via social media than via corporate websites. And, social media campaigns have been shown to be more effective in generating quality leads.
By now, most small business owners understand that they can’t afford to ignore this important marketing channel. But once you’ve built up a fan base of social media followers, the often-ignored dilemma is, how do you keep them?
read full story on http://www.huffingtonpost.com/2013/10/23/social-media-marketing-small-business-amex-open_n_3941926.html?ir=Small+Business
