Smart Communications Acquires Pendula to Enhance Omnichannel Engagement Capabilities
Published on Marketing Vogue
Smart Communications has officially acquired Pendula, a leading provider of intelligent orchestration and digital delivery solutions. This strategic move is set to significantly enhance the capabilities of Smart Communications’ flagship platform, Conversation Cloud™, by enabling more seamless, personalized customer interactions across multiple digital channels.
Why This Acquisition Matters
According to the latest State of Customer Conversations report by Smart Communications, only 54% of customers are currently satisfied with the omnichannel experiences offered by financial services providers. As customer expectations evolve, the demand for frictionless, real-time, and personalized communication continues to rise—especially across platforms like SMS, email, WhatsApp, and RCS.
By integrating Pendula’s intelligent engagement technology, Smart Communications aims to:
- Reduce customer journey friction
- Boost interaction completion rates
- Enable smarter, more contextual conversations
- Deliver messages across preferred channels with intelligent failover systems
What This Means for Customer Engagement
The addition of Pendula’s capabilities allows Smart Communications to strengthen its position in the customer experience (CX) and digital engagement space. Brands, especially in highly regulated industries like financial services, can now orchestrate more effective and compliant conversations with their customers—no matter which channel they prefer.
Smarter Omnichannel Delivery
With the enhanced Conversation Cloud™, businesses will be better equipped to manage complex communications through automation, AI-powered decision-making, and optimized message delivery. This ensures each interaction not only reaches its audience but also delivers value, fostering long-term customer relationships.
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