ShowSeeker and Innovar Solutions Merge to Transform Media and Advertising Technology
ShowSeeker, the ad tech company behind the widely used Pilot® platform, has officially merged with Innovar Solutions, marking a strategic move to strengthen technology-driven processes across the media and advertising ecosystem.
Following the merger, the combined entity will continue operating under the ShowSeeker brand, bringing together the expertise, products, and innovation capabilities of both organizations. The goal is to deliver more powerful, efficient, and scalable solutions for media companies, broadcasters, and advertising teams.
Unified Product Suite for Smarter Ad Operations
One of the key outcomes of the ShowSeeker–Innovar Solutions merger is the development of a unified product suite that seamlessly integrates Order Management and Creative Management. This integration is designed to streamline ad sales workflows across multiple inventory types, including linear, digital, and cross-platform media.
By reducing operational complexity, the combined platform enables media businesses to manage advertising campaigns more efficiently from a single system.
Enhanced Agency Automation with Pilot®
The merger also brings significant improvements in agency automation. By minimizing manual processes and enabling direct order management through Pilot®, agencies and media teams can expect faster turnaround times, improved accuracy, and greater transparency throughout the ad sales lifecycle.
These enhancements aim to improve collaboration between media owners and agencies while reducing administrative overhead.
Future-Focused Media Buying and Workflow Upgrades
Looking ahead, ShowSeeker plans to roll out advanced upgrades focused on media buying workflows and operational efficiency. These enhancements will help media organizations adapt to evolving advertising demands while maintaining flexibility, scalability, and performance.
