Radius Insights Launches Radius Tech to Deliver Advanced Market Research for Technology Brands
Radius Insights has officially launched Radius Tech, a specialized technology practice designed to provide in-depth market research and customer insights for technology brands. The new initiative strengthens Radius Insights’ position in the tech research space by combining its global network of technology experts with the established expertise of Illuminas North America, a leading tech research consultancy acquired in 2024.
Radius Tech is built to address the unique challenges faced by technology companies, including complex B2B and B2C buying cycles, rapidly evolving innovation, and highly competitive markets. By integrating secondary research, third-party data, and custom research solutions, the practice delivers actionable insights that help tech brands make smarter, faster decisions.
The technology practice also leverages human intelligence, advanced analytics, and strategic consulting to support product development, marketing strategy, and customer experience optimization. With a focus on turning data into impact, Radius Tech enables technology companies to better understand their customers, refine go-to-market strategies, and drive long-term growth.
