Placements.io, a leading advertising operations management platform, has officially renewed its strategic partnership with ITV, the UK’s largest commercial television broadcaster. This continued collaboration underscores Placements.io’s growing role in transforming digital ad operations and supporting global media companies with scalable, data-driven solutions.
As part of this renewed agreement, ITV will continue leveraging Placements.io’s powerful AdSalesOS platform, which is designed to streamline advertising operations across linear TV, digital, and advanced advertising channels. The platform enables ITV’s advertising sales teams to efficiently manage cross-platform ad campaigns, consolidate workflows, and gain real-time insights across their entire ad ecosystem.
Empowering ITV’s Cross-Platform Ad Strategy
The extension of this partnership marks a significant step for ITV in its journey to scale its advertising business and embrace a future-focused ad tech strategy. By continuing to use Placements.io, ITV is ensuring operational consistency while aligning with its long-term business growth goals.
A major highlight of the renewed agreement includes the continued use of three core platform integrations within Placements.io. These integrations serve as the backbone of ITV’s ad management operations, helping unify data, reduce manual processes, and improve overall efficiency. As a result, ITV’s teams can execute ad campaigns with greater precision and speed, all while maintaining flexibility across diverse platforms.
Streamlining Advertising Operations with AdSalesOS
Placements.io’s AdSalesOS is an enterprise-grade platform built to support modern advertising needs. Whether it’s linear TV, VOD, programmatic, or direct-sold digital inventory, the platform centralizes campaign management and billing operations within a unified interface. This helps broadcasters like ITV drive operational efficiencies and elevate their digital advertising performance.
With this renewed commitment, ITV aims to strengthen its position in a rapidly evolving media landscape by investing in tools that allow for greater advertising flexibility, transparency, and scalability.
Looking Ahead
As audience behaviors shift and advertisers demand more robust, cross-platform advertising solutions, ITV is staying ahead of the curve by building on its relationship with Placements.io. This partnership reinforces ITV’s dedication to innovation and operational excellence in the digital ad space.
For Placements.io, this renewal serves as a testament to the platform’s value and performance for major broadcasters. The company continues to be a preferred partner for media organizations seeking modern ad operations platforms that support growth and transformation.
