OpenAP Expands Video Advertising Capabilities with New Streaming Partnerships
Published on MarketingVogue.com
OpenAP has officially expanded its video advertising capabilities, unveiling new streaming endpoints and significantly broadening audience reach. This strategic move enhances opportunities for advertisers to connect with viewers across premium streaming environments and platforms.
As part of this expansion, OpenAP has partnered with top-tier streaming services such as Samsung and LG Ad Solutions. Additionally, it has established vital demand-side and supply-side collaborations with industry leaders Yahoo DSP and FreeWheel — streamlining access to a broader and more diverse audience base.
Unlocking Greater Reach Across Streaming Platforms
This development allows brands and marketers to reach audiences at scale across multiple premium publishers. OpenAP’s enhanced infrastructure ensures advertisers can deploy campaigns more effectively, regardless of platform or publisher, helping to maximize return on ad spend (ROAS).
Flexible Ad Deal Types for Modern Marketers
Advertisers can now distribute audiences seamlessly using various deal types, including:
- Direct Insertion Orders (IOs)
- Programmatic Guaranteed Deals
These flexible options provide marketers with greater control and precision over their video advertising strategies.
Enhanced Audience Targeting and Cross-Platform Measurement
At the core of this expansion is OpenAP’s use of advanced data integrations to power consistent audience targeting across platforms. This allows for:
- Streamlined workflows
- Unified cross-platform measurement
- End-to-end campaign optimization
Whether you’re running a large-scale video campaign or targeted programmatic ads, these capabilities ensure greater efficiency and measurable results.
Why This Matters for Marketers
With the continued growth of connected TV (CTV) and streaming, this move positions OpenAP — and its partners — as leaders in the future of cross-platform video advertising. For advertisers looking to optimize their media buys and target high-value audiences, this expansion represents a major step forward.
